Last week I returned from a excellent trip to Iceland, the land of fire and ice. My summer is getting to an end. But not the Summer Series, I will continue to share how experimenters are spending their summer. This week we have Els Aerts, co-founder/managing partner of AGConsult, user research advocate and outstanding speaker.I've started reading and listening some interesting articles and podcasts. Expect a more extensive edition next week. ps. this is your last chance to enroll for Ronny Kohavi's class on A/B testing. See the event overview below.