Experimental Mind: Guide to Scaling Experimentation

😎 Summer time with Els Aerts

When I take a break, I slow down. Way down. For me personally, it’s important to take some time now and again to completely disconnect from work.

What I've been reading

This article gives a good overview of where we as an industry stand.

In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation.

This article provides a primer to business leaders, data scientists, and academic researchers on business experimentation at scale, explaining the benefits, challenges (both operational and methodological), and best practices in creating and scaling an experimentation-driven, decision-making culture.

Scott Cunningham interviews Ronny Kohavi about his career into computer science, early entry into tech industry, A/B experimentation and more. There is also a video version.

🚀 Job opportunities

[DUTCH] Als Conversie Optimalisatie Specialist optimaliseer je onze webshop en apps aan de hand van sterke analyses in onze online data en inzichten in klanten (shop)gedrag.

Check out the job board to find all other open roles.

📅 Upcoming events

You have one week to enroll for Ronny Kohavi's class Accelerating Innovation with A/B Testing. Use this link to receive a $50 Amazon gift card (referral link). I will also be joining, so hope to see you there.

All upcoming events in the next months:

• 🔥 22 Aug: Accelerating Innovation with A/B Testing (virtual)

• 20-23 Sep: Nonprofit Innovation & Optimization Summit (Kansas)

• 20 Sep: Growthhackers Conference (virtual)

• 20-21 Sep: Marketing Insights Event (Utrecht, NL)

• 26-30 Sep: Experiment Nation Conference (virtual)

• 🆕 20-21 Oct: Conference on Digital Experimentation (Boston)

• 25-26 Oct: CXL Live (Austin, Texas)

See the full overview of events to find other events and conferences for you and your team.

🙏 Thank you for reading

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Have a great week — and keep experimenting.

Kevin