Google has announced that Google Optimize will be ending on September 30, 2023. Although Google has stated that it will integrate A/B testing capabilities into Google Analytics 4, no further details have been provided at this time. The discontinuation of Google Optimize will likely lead to a surge in competition among vendors, as they ramp up their offerings in an effort to capture a piece of the market. Are you using Google Optimize right now? I recommend that everyone approach this transition as a joint effort with colleagues from the technology department. This is an opportunity to select a new solution and fully integrate experimentation capabilities across internal systems.
For #5: Did booking.com and Amazon experiment from the beginning?
The dates are wrong, which impacts the key claim. See https://www.linkedin.com/posts/ronnyk_theres-an-article-on-the-surprising-truth-activity-7023201886606397440-ZOVO?utm_source=share&utm_medium=member_desktop
Thanks for sharing and correcting Ronny.