Last week someone asked about the impact of cookie deletion on analytics and experimentation. I replied with the '3C model':cookie deletion: solved by going from client-side to server-sidecross-device: solved by assignment on user level (login)consent: is what you need to still make use of the dataThis all sounds easy, but that does not mean it is.In this week's newsletter again many great reads and things to watch to become a better experimenter. Plus the announcement of an exciting collaboration with Mimi.Have a great week — and keep experimenting.
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Experimental Mind: Unshipping
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Last week someone asked about the impact of cookie deletion on analytics and experimentation. I replied with the '3C model':cookie deletion: solved by going from client-side to server-sidecross-device: solved by assignment on user level (login)consent: is what you need to still make use of the dataThis all sounds easy, but that does not mean it is.In this week's newsletter again many great reads and things to watch to become a better experimenter. Plus the announcement of an exciting collaboration with Mimi.Have a great week — and keep experimenting.