Experimental Mind: LinkedIn's Experiment

🔎 Interesting reads you might have missed

A study that looked back at those tests found that relatively weak social connections were more helpful in finding jobs than stronger social ties.

Mats Stafseng Einarsen @matseinarsen

Why is it newsworthy that LinkedIn or Facebook run algorithm changes as AB-tests, but not when companies just changes their algorithms untested? Wouldn’t it be more newsworthy if they recklessly made these changes *without* seeing how they affected users? https://t.co/SVSZmBnO0q

Part 1 of a series on the New York Times, in which I take a close look at how (and when) the New York Times tests multiple headlines for a single article.

A/B testing is just one of the many types of tests you can run on your website. Check out this article for 16 common types of tests and use cases.

... many people don’t seem to accept the harsh limitations of associations and controls.

Robert Neal from LaunchDarkly shares an alternative to NHST:

... there are alternative approaches which are rapidly gaining adoption. In this article we will compare the stat sig approach with the one that most big tech companies are moving toward (and which we use at LaunchDarkly.)

I get asked this question a lot in my class, in consulting engagements, and there’s a constant flow of articles about this (one today from Robert Neal), so I thought I would share a few thoughts ...

🚀 Job opportunities

Experimentation touches almost all of the functions from marketing via content management to consumer products. And Spotify is only in the very beginning of this transformative journey.

Find all open roles on the job board.

📅 Upcoming events

All upcoming events in the next months:

• 26-30 Sep: Experiment Nation Conference (online)

• 27 Sep: CRAP Talks #19 (London, United Kingdom)

• 🆕 28 Sep: Webinar Building Better Forms (online)

• 13 Oct: Digital Analytics Summit (Amsterdam, NL)

• 13 Oct: DiDo#40 Results are not Learnings (Utrecht, NL)

• 20-21 Oct: Conference on Digital Experimentation (Boston)

• 25-26 Oct: CXL Live (Austin, Texas)

• 31 Oct: Accelerating Innovation with A/B Testing (online)

• 3 Nov: Dutch CRO Awards (Amsterdam, NL)

• 18-20 Nov: Conversion Hotel (Texel, the Netherlands)

Also checkout the full overview of events for next months.

💬 Quote of the week

"Experimentation can't be solved bottom up. If the leadership of an organization doesn't care about scientific measurement, no one will." — Chad Sanderson (source)

😉 Fun of the week

Karly Pavlinac Blackburn really wants to get a job at Nike. To grab the attention of the hiring manager, she sent in a cake with her resume printed on it. No luck yet.

👍 Thank you for reading

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