Experimental Mind: False Dichotomy

😎 Summer Series

September is in full swing and that means Summer is over. And with that also the Summer Series. I've really enjoyed reading all those stories from experimenters from around the world. Final two:

Eden is Conversion Copywriter at her own Green Light Copy agency. She shares about taking time off, reading books and how she’s preparing for some conference talks later this year.

And last but not least, Simone (VodafoneZiggo) shares her experimental approach to holiday, cooking and home improvements.

🔎 What I've been reading & listening

This post includes the key insights from Lukas Vermeer, Tim Stewart and Oliver Paton and a link to the slidedeck.

Some topics from the latest added podcasts: red teaming and Adam Grant on how to open your mind.

The 95% confidence interval currently dominates online and scientific experimentation; it always has. Yet it’s validity and usefulness is often questioned.

🚀 Job opportunities

You will orchestrate the successful execution of defined experimentation plans across Geo-based operating teams and be responsible for elevating experimentation at Nike,

Go to the job board to find all other open roles. Did you know You can now also subscribe to @experimentationjobs on Instagram.

📅 Upcoming events

All upcoming events in the next months:

• 20-23 Sep: Nonprofit Innovation & Optimization Summit

• 20 Sep: Growthhackers Conference (virtual)

• 21-22 Sep: How to Web (Bucharest, Romania)

• 26-30 Sep: Experiment Nation Conference (virtual)

• 🆕 27 Sep: CRAP Talks #19 (London, United Kingdom)

• 20-21 Oct: Conference on Digital Experimentation (Boston)

• 25-26 Oct: CXL Live (Austin, Texas)

• 31 Oct: Accelerating Innovation with A/B Testing (virtual)

• 3 Nov: Dutch CRO Awards (Amsterdam, NL)

• 18-20 Nov: Conversion Hotel (Texel, the Netherlands)

See the full overview of events to find other events and conferences for you and your team.

💬 Quote of the week

"If we have data, let's look at data. If all we have are opinions, let's go with mine.” — Jim Barksdale

😉 Fun of the week

Just when you thought that everything was on the up, enter the Black Swan. Like everyone else, you didn't see it coming. [via Office Guy Cartoons]

Source: Office Guy Cartoons

🙏 Thank you for reading

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Have a great week — and keep experimenting.

Kevin