Experimental Mind: plateau, failure, videos | week 34, 2025
Your weekly overview of interesting reads, events and jobs for the experimental mind.
Hi everyone! I’m back from holiday and here with your regular weekly round-up.
Thanks to Convert and Sitespect for their continued support.
🔎 Interesting things you might have missed
Why most experimentation programs plateau
It starts to tumble down when teams 1) start focusing on solutions, not problems. And 2) when they struggle to communicate the right value to the right people. >>>
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Rethinking experiment failure
Experiment “failure” is actually a sign of learning, not a broken process. When experiments consistently fail, it's an opportunity to pause, reflect, and improve how you're designing, running, or interpreting them, rather than abandoning discovery altogether. >>>
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Paper: Aligning Experimentation with Product Operations: A Taxonomy for Structuring Experimentation Teams
This study, based on interviews with 19 experts including me, maps how experimentation team structures and operating models interact. It identifies four quadrants, each with unique challenges, to help organizations assess maturity and make targeted changes for better scalability and alignment. >>>
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The best A/B testing videos
Ron Kohavi updated his list of YouTube videos over 10 minutes long that had more than 40 likes per year since upload. Great start if you are a visual learner. >>>
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Last week’s most clicked item:
💬 My Experimentation Career Journey
Today’s interview is with Melle Moorman, Head of Product Growth at Sunweb Group.
For me, it was realizing that experiments aren’t about being right, they’re about learning fast. Once you remove ego from the process, you create space for growth, creativity and better decisions. — Melle Moorman
Read the full interview with Melle
🚀 Job opportunities
Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:
CRO Specialist at PM Digital Design (United Kingdom)
New Markets Growth Product Manager at Wave (Remote)
UX & CRO Junior Analyst at American Express (Rome or Milan, Italy)
CRO Specialist at Ariad (Amsterdam, Netherlands)
CRO Manager at HolidayCheck (Munich, Germany)
💬 Quote to think about
Real agile isn't about following a framework. It's about responding to what you learn. … True agile means your customers' responses to your work drive your next decisions, not your roadmap from six months ago. — Jeff Gothelf
😃 Something that made me smile
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Have a great week — and keep experimenting.
Thanks, Kevin