The Fastest Growing Experimenters on LinkedIn – Q2 2025

Which experimentation, CRO and growth experts saw the highest relative growth last quarter on LinkedIn?

Hi folks,

This is an Experimental Mind Spotlight , an extra edition where we share one topic that is relevant for experimenters. Today: a list of fast growing experimentation experts on LinkedIn.

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Thanks to Convert and Sitespect for their continued support.

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As LinkedIn continues to grow as a platform for sharing knowledge and networking, certain people have rapidly expanded their influence, becoming go-to resources for those passionate about experimentation.

In this post, we’ll highlight the experimentation experts who have seen the fastest relative growth in LinkedIn followers during Q2 of 2025. Whether you're looking for inspiration, mentorship, or simply want to follow the latest in A/B testing, these are the people to look out for.

Congratulations: Ryan Lucht, Brian Schmitt, Slobodan (Sani) Manić, James Hawkins, Pritul Patel, Vijaye Raji, Haley Carpenter, Jon MacDonald, Nathan Parker and Nicolai Høg for reaching the top 10!

Here’s the data. You’ll also find details on the method used to gather these insights below the table.

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The Data

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Q&A

Why can’t I load the data?

Try interacting with the data directly on Datawrapper.

How did you build this list?

Since 2024 we started creating a list of people in the space based on our netwerk, activity on LinkedIn, conference talks and lists like Kameleoon’s Who’s Who in experimentation. After the first publication, we also opened it up for self nomination.

How do you get the follower numbers? Is this automated?

We manually visit the profiles on the first day of the quarter. We then take note of the number of followers, put it in a spreadsheet and there you have it: a ranked list of people that have grown relatively fast in the last quarter.

How can I make it to this list next time?

Fill in this form and you will be included in the next round. Note: we focus on experimentation specialists. We can also remove you from the list, if you like.

Should I make it a personal goal to reach the top of this list?

You could. But make sure to focus on quality over quantity.

Maybe ask Ryan Lucht for advice.

More questions? Drop a comment here or reachout on LinkedIn.