Experimental Mind #223

Your weekly overview of interesting reads, events and jobs for the experimental mind.

Jun 24, 2024

Hi folks!

In today’s edition:

6 articles on experimentation, risk taking and MVPs.
career interviews with Dave Masters from Realtor
5 featured career opportunities
2 events
1 quote to think about
and 1 thing that made me smile this week

Let’s go. Enjoy.

➡️ How to track webform abandonment
Tracking webform abandonment often requires creating variables, triggers, and tags in your tagmanager Still, insights are limited For deeper understanding, you need specific metrics like interaction time, hesitation time, and error notifications.
Link to article from Exatom

Thanks to Convert, Sitespect, Exatom and Zoho PageSense for their support.

🔎 Interesting things you might have missed

My personal highlights from Growth Minded Superheroes
Last week I attended the conference formerly known as Growth Marketing Summit. Here are my 24 highlights from the 2024 edition. Bottomline: Conferences are so much more than interesting talks from amazing speakers.
Link to article

____

For God’s sake, follow the Lean Startup Method
Most people still don’t understand the MVP concept. Enzo Avigo what it actually means and how you can apply it properly.
Link to article

____

From Agile to Radical: experiment
Jan Bosch writes: “Rather than prioritizing requirements, our role is to collect and define hypotheses. These tend to be of the form “if we build this, the effect will be that.” The next step is to prioritize our hypotheses for evaluation. Evaluation takes place through experiments.”
Link to article

____

Ten books about risk taking
Experimentation is a risk mitigator. It allows you to take big bets and hige swings. Louie Bacaj created this list of books around risk taking.
Link to article

____

Server-side rendering IKEA.com with Edge Computing
Experimentation and personalisation can be difficult on statically generated websites. In this post Gustaf Nilsson Kotte explains how IKEA is using server-side rendering on IKEA.com with edge computing to fix these challenges.
Link to article

💬 My Experimentation Career Journey

Today’s interview is with Dave Masters. He is Senior Director of Product Management at Realtor.

It has never been easier or cheaper to test ideas – specifically in web applications. Between no-code, all of the AI tools that exist, have made it pretty easy for anyone to build something cheap, to test a concept with real people. — Dave Masters

Read the full interview with Dave

🚀 Job opportunities

Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:

CRO Data Analyst at Orbio World (Vilnius, Lithuania)
Lead Product Analyst at Carwow (London, United Kingdom)
Conversion Rate Optimization (CRO) Specialist at Mindvalley (Kuala Lumpur, Malaysia)
Software Engineer (L5) – Experimentation Platform at Netflix (USA)
Staff Data Scientist, Ads Experimentation at Reddit (USA)

Experimentation Jobs has been shortlisted for an Experimentation Elite Award + nominated for the Experimentation Culture Award.🎉

📅 Upcoming events

A running list of upcoming events.

24 Jun: Accelerating Innovation with A/B Testing with Ronny Kohavi (virtual)
🎁Get 500 dollar off: ~~$1,999~~ $1,499 USD
5 Jul: Nudgestock (virtual)

Full list of experimentation conferences & events in 2024

💬 Quote to think about

Experimentation is 80% mindset and 20% tools.
Tools will make things much more efficient, enable you to experiment comfortably at large scale, and will help you structure your approach.
But it's the mindset of curiosity, hypothesis validation, and willingness to fail, that will make you successful.

— Shachar Meir