AI in Experimentation, DoorDash, haircuts, Florien Cramwinckel ...

Your overview of interesting reads, events and jobs for the experimental mind: #204

Feb 12, 2024

Hi folks!

I’m working on a blog post about our recent switch from one A/B testing vendor to another. And I am curious to learn:

Maybe I can use this in my post.

Today’s newsletter is full of good stuff. Five things you might have missed, an interview with Florien Cramwinckel, new job opportunities and events, and a cartoon from Marketoonist.

Enjoy.

➡️ How to use AI in experimentation
Hear perspectives on AI, learn about the best tools, and find how to use AI technologies to improve your own experimentation work, from experts like Craig Sullivan, Mia Umanos and Taylor Gilbert) Read the full article here

Thanks to our partners Convert and SiteSpect for their continued support

🔎 Interesting things you might have missed

How DoorDash experimented to find product market fit by David Bland
It all started with a simple ‘Palo Alto Delivery’ landing page. READ
James Clear on thinking about decisions in three ways: hats, haircuts, and tattoos.
I was looking for recordings of Superweek talks and stumbled upon this very interesting talk by Matt Gershoff about Uncertainty in Learning.
Why effect sizes selected for significance are inflated by Daniel Lakens
On April 8th a new class by Ronny Kohavi starts: Accelerating Innovation with A/B Testing If you have not attended this one. You should. Get 500 dollars off.

💬 Florien Cramwinckel: My Experimentation Career Journey

Today’s interview is with Florien Cramwinckel, strategic advisor for societal impact at SNS Bank.

The thing is, when people look at websites or online data, they sometimes don’t realize that behind every click and every scroll, there is a person doing this.
— Florien Cramwinckel

Read the full interview with Florien

Or check out other recent interviews with Tracy Laranjo, Reinier Koolmees, Georgiana Hunter-Cozens, Erik van Houwelingen, Melanie Kyrklund. Tibor Sisarica, Carlos Trujillo and Shiva Manjunath.

🚀 Job opportunities

Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.

This week’s featured roles:

Senior Data Engineer – Experimentation at SiriusXM (USA)
Senior Product Analyst at Viator (Europe)
Experimentation Analytics Director at FanDuel (New York, USA)
Senior Data Scientist – Product and Marketing Experimentation at Fractal (USA)
Conversion Rate Optimization Engineer at Eurowings Digital (Köln, Germany)

Are you hiring? Submit here

Also, make sure to follow Experimentation Jobs on LinkedIn.

📅 Upcoming events

A running list of upcoming events.

20-22 Feb: Marketing Festival (Brno, Czechia)
27-29 Feb: Quantum Leap (New Orleans, USA & virtual)
2 Mar: MeasureCamp (Austin, USA)
9 Mar: MeasureCamp (Bologna, Italy)
19 Mar: Conversionboost (Copenhagen, Denmark
🏷️Use promo code ‘expMind50more’ for an extra 50 euro off.
23 Mar: MeasureCamp (Helsinki, Finland)
🎁8 Apr: Accelerating Innovation with A/B Testing with Ronny Kohavi (virtual, ~~$1,999~~ $1,499 USD)

Full list of experimentation conferences & events in 2024

👋 On June 19th I’ll be attending growth marketing SUMMIT, Europe's premier real life conference for digital growth, experimentation and optimization in Frankfurt, Germany. Use code ’experimental-mind‘ to get 10% off and let’s meet there.

💬 Quote to think about

Academia has higher standards than industry for “is this true?”
Industry has higher standards than academia for “is this useful?”
— David Robinson