Top 24 A/B Testing Tools for 2024

Your overview of interesting reads, events and jobs for the experimental mind: #209

Mar 18, 2024

Hi folks!

A fresh edition with a bunch of interesting reads and listens. And an interview with Brian Poe. Enjoy!

➡️ Top 24 A/B Testing Tools for 2024 by Convert
Looking for a new A/B testing tool? This article has a good overview of 24 tools, including their ideal use case, pricing, pros, cons, pricing, reviews and a sneak peak.
Link to article

Thanks to Convert, Sitespect and Exatom for their support.

🔎 Interesting things you might have missed

Risk-aware product decisions in A/B tests with multiple metrics
Blog post of the findings in a paper by Spotify explaining how their decision-making engine works and how the results of multiple metrics in an A/B test are combined into a single product decision.
Link to article

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Experimentation Culture Awards
The awards that promote a culture of experimentation globally. You have until March 31st to enter a case for yourself or someone else.
Submit a case

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Curated list of podcasts
Listened to two episodes of the NoHack.show where Slobodan (Sani) Manić interviewed Els Aerts and Karl Gills. Added the episodes to the curated list:

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Win 2 free tickets for Emerce Conversion & Analytics
Respond to this LinkedIn post and you might win 2 free tickets for Emerce Conversion & Analytics.
Link to the article

💬 My Experimentation Career Journey

Today’s interview is with Brian Poe. Brian was up till recently Director of Optimization and Personalization at Zion & Zion and is now open to work.

Investing in relationships is one of the best decisions you can make. Technologies will change, and certifications will expire, making it the most effective long-term strategy I’ve discovered. — Brian Poe

Read the full interview with Brian

🚀 Job opportunities

Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:

Lead Analyst at Vista (Bengaluru, India)
Global CRO Specialist at Audible (Berlin, Germany)
Senior Digital Experimentation Specialist at Eclaro (Addison, USA)
Conversion Rate Optimization (CRO) Specialist at ConversionWise (Remote, UK)
Digital Experimentation Lead - Adobe Target at Purchasing Power (Atlanta, USA)

📅 Upcoming events

A running list of upcoming events.

🏁19 Mar: Conversionboost (Copenhagen, Denmark. Use promo code ‘expMind50more’ for an extra 50 euro off.
23 Mar: MeasureCamp (Helsinki, Finland)
🎁8 Apr: Accelerating Innovation with A/B Testing with Ronny Kohavi (virtual, ~~$1,999~~ $1,499 USD)
13 Apr: MeasureCamp (New York, USA)
🎁18 Apr: Emerce Conversion & Analytics (Amsterdam, NL). We can give away two free tickets.
🆕20 Apr: MeasureCamp (Amsterdam, Netherlands)
🆕13-17 May: CRO trends that need to go away (virtual)
🆕15-17 May: Measuring Behavior (Aberdeen, Scotland)

Full list of experimentation conferences & events in 2024

👋 On June 19th I’ll be attending growth marketing SUMMIT, Europe's premier real life conference for digital growth, experimentation and optimization in Frankfurt, Germany. Use code ’experimental-mind‘ to get 10% off and let’s meet there.

😃 Something that made me smile

Carglass is clearly a global brand, with a recognizable brand tune. There is one country that does not stick to the tune. Which one do you think?

Experimental Mind

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