Replacing A/B Testing with GPT?
Your overview of interesting reads, events and jobs for the experimental mind.
Hi, welcome to a fresh Experimental Mind with the latest articles (I think) you should read. Plus: the latest job opportunities and events to attend.
*Is Google Optimize going to return in Google Analytics 4?
Well, no. It’s not coming back. Convert and some other people did make this into a funny April Fools Day joke. Read everything about how that joke came together here. So Google Optimize is not coming back, but you can give Convert a spin.
🔎 Interesting reads you might have missed
Replacing an A/B Test with GPT
Interesting idea by Will Kurt: instead of running an A/B test, let an AI model predict the best version. Biggest problem I see: will that version work for your company and for your customers?Haley Carpenter recently started her own consultancy and helps companies with digital growth. She offers Heuristic Analysis, where she analyses two website pages and provides an extension document with ideas for experiments or product changes. She did a great one for experimentationjobs.com (we have work to do).
20 statistics resources I wish I knew when starting A/B testing by David Stepien
Definitely something you should bookmark and make time for to digest.Microsoft’s Clarity now comes with Copilot: “Understand your analytics data using intuitive conversational experience built with GPT.”
A New Gold Standard for Digital Ad Measurement?
Combining Marketing Mix Modelling with experimental calibration.
🚀 Job opportunities
You can find over 100 experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week's featured roles:
🆕 Senior Data Analyst at Bumble (London, United Kingdom)
🆕 Product Manager, Creator Growth at Patreon (New York, USA)
🆕 Conversion Rate Optimization Manager at Outsystems (Remote, Portugal)
🆕 Product Manager, Experimentation at Discord (San Francisco or Remote)
Online Conversie Specialist at De Bijenkorf (Amsterdam, Netherlands)
Are you hiring? Submit here
📅 Upcoming events
New course ‘Accelerating Innovation with A/B Testing’ with Ronny Kohavi
April 17 the final live cohort of Ronny’s popular course starts. This is a great opportunity to really go deep on experimentation and be able to interact with the leading expert in the field. Enroll via this link and get a $50 Amazon gift card.
17 Apr: Accelerating Innovation with A/B Testing (virtual)
20 Apr: Emerce Conversion & Analytics (Amsterdam, Netherlands)
22 Apr: MeasureCamp (Amsterdam, Netherlands)
🆕 22 Jun: Growth Marketing SUMMIT (Frankfurt am Main)
use the code KEVIN50 to get 50 euro discount🆕 28 Jun: Experimentation Elite (London, UK)
See all experimentation related conferences & events 2023.
😊 This made me smile
👍 Thanks for reading
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