Predictions, Tracy Naranjo, Learn Measure Build, Reading Dictionary...

Your overview of interesting reads, events and jobs for the experimental mind: #203

Hi folks!

Before we dive in I am happy to share that (next to Convert) SiteSpect joined as one the partners of this newsletter. Partners like these make it possible for me to keep creating this newsletter and the Experimentation Jobs job board. In case you are new to them:

SiteSpect’s platform offers advanced A/B testing and personalisation capabilities, and is used by companies like Albert Heijn, Swedbank, El Corte Inglés, 1&1/GMX and Urban Outfitters use SiteSpect to grow their businesses. One of the unique features is their native support of both client and server-side testing. Learn more about SiteSpect

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➡️ Top 5 A/B testing & experimentation predictions for 2024 by SiteSpect

SiteSpect shares five predictions where they expect more growth in 2024: AI, privacy, mobile apps, faster integration and server-side testing.

Thanks to our partners Convert and SiteSpect for their continued support

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🔎 Interesting things you might have missed

1. Becoming data driven, from first principles
   Cedric Chin shares many challenges, mostly around correctly interpreting data and the importance of understanding the underlying causal relationships. He covers the concept of Statistical Process Control (SPC) as a tool to help. READ

2. Your customers are not always right
   Itamar Gilad discusses the importance of considering multiple forms of evidence besides what customers say. Customer requests can be misleading because they may not reflect their actual needs. READ

3. ABTestResult.com

   Andrea Corvi created ABTestResult.com a very useful collection of different A/B test calculators. Ready to use for all kinds of scenario’s. And links to resources.

4. DoubleLoop
   Cool little demo by Dan Schmidt, the CEO and co-founder of DoubleLoop. This is a tool that can link product strategy direct to product analytics. WATCH

5. 🎧 Curating Experimentation
   My podcast interview with Slobodan Manić got published. We dive into the background of this newsletter and the start of Experimentation Jobs. LISTEN or WATCH this episode + make sure to follow the nohack.show for others.

6. Do you know how to get executive buy-in for experimentation?

   Katie Kelly is looking for your short stories to include in an article. READ

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💬 Tracy Laranjo: My Experimentation Career Journey

Today’s interview is with Tracy Laranjo.

Everything I do within my work life is an experiment. The projects and clients I take on, my processes, how much I charge… everything. I embrace failure as a learning opportunity. I ask for feedback to develop a better iteration of my offerings. I research my buyer to understand what they value. These are all traits I picked up as an experimenter. — Tracy Laranjo

Read the full interview with Tracy

Or check out other recent interviews with Reinier Koolmees, Georgiana Hunter-Cozens, Erik van Houwelingen, Melanie Kyrklund. Tibor Sisarica, Carlos Trujillo and Shiva Manjunath.

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🚀 Job opportunities

Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.

This week’s featured roles:

• 🆕 Experimentation Solutions Specialist at LaunchDarkly (USA)

• 🆕 Data Scientist (Experimentation) at Synpulse (Bratislava, Slovakia)

• 🆕 Group Engineering Manager at Intuit (Mountain View, USA)

• 🆕 Experimentation Lead – Digital at New Look (London, United Kingdom)

• 🆕 Platform Product Manager, Experimentation at Niantic (San Francisco, USA)

Are you hiring? Submit here

Also, make sure to follow Experimentation Jobs on LinkedIn.

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📅 Upcoming events

A running list of upcoming events.

• 🏁 5 Feb: Accelerating Innovation with A/B Testing (virtual)

• 7 Feb: Convert Meetup (Bristol, United Kingdom)

• 🆕 7 Feb: Mobile App Experimentation with Jorden Lentze (virtual)

• 10 Feb: MeasureCamp (Karachi, Pakistan)

• 20-22 Feb: Marketing Festival (Brno, Czechia)

• 27-29 Feb: Quantum Leap (New Orleans, USA & virtual)

• 2 Mar: MeasureCamp (Austin, USA)

• 9 Mar: MeasureCamp (Bologna, Italy)

• 19 Mar: Conversionboost (Copenhagen, Denmark
  🏷️Use promo code ‘expMind50more’ for an extra 50 euro off.

• 23 Mar: MeasureCamp (Helsinki, Finland)

Full list of experimentation conferences & events in 2024

👋 On June 19th I’ll be attending growth marketing SUMMIT, Europe's premier real life conference for digital growth, experimentation and optimization in Frankfurt, Germany. Use code ’experimental-mind‘ to get 10% off and let’s meet there.

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💬 Quote to think about

“Why is the Build Measure Learn loop so hard to put into practice? Because we don't start with learn.” — David Bland (source)

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😃 Something to make you smile

I started reading the Oxford English Dictionary (864 pages). I read one page per day to discover a less familiar word, and try to incorporate it into a work-related sentence, then share it on LinkedIn and Twitter.

Already learned how to use: aback, abhorrent, abstruse, abysmal and accustom.

Follow along to also grow your vocabulary: #project864

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👂Feedback?

It would be great if you can share one thing I can improve or add. Thank you!

Enjoying this newsletter? Consider sharing it with a friend or colleague.

Have a great week — and keep experimenting.