Podcasts, Frank Hopkins, Jobs, Events, Goodhart's Law...

Your overview of interesting reads, events and jobs for the experimental mind: #206

Feb 26, 2024

Hi folks!

I recommend you do one thing this week (based on this newsletter: pick one of the selected podcast episodes and listen to it while going for a walk. Learn something + get some activity. Win-win.

Also, Frank Hopkins (BBC) shares his journey in experimentation. Plus many new and updated jobs and events. And something that made me smile.

Enjoy.

Thanks to our partners Convert and SiteSpect for their continued support

🎧 5 recent podcasts on experimentation

Listening to podcasts is a great way to learn from other people in the experimentation space. I recently listened to and enjoyed these 5 episodes from the Rework, Nohack.show, Fail Fast Forward and Experimentnation podcasts:

Jason Fried on the 'intricate dance between data-driven decisions and the art of making judgment calls’.
Ton Wesseling on the importance of psychological safety in the success of teams (and companies).
Johann Tonder (CEO AWA Digital) about scaling experimentation in small and larger orgs.
May Chin about experimentation at Zalora. Growing the number of experiments from 0 to 400 in two years.
Rommil Santiago about starting and growing the Experimentnation community and how he does it all while working a fulltime job.

Listen to all episodes

You can also subscribe to a curated feed of podcasts by searching for ‘Experimental Mind’ in your favourite podcast player. If you like an episode, make sure to also subscribe to original show.

💬 Frank Hopkins: My Experimentation Career Journey

Today’s interview is with Frank Hopkins, Experimentation Lead at the BBC.

I actively experiment with new tools, technologies, and methodologies in the field of experimentation and data science. Whether it’s testing out a new statistical analysis tool or exploring a cutting-edge machine learning algorithm, hands-on experimentation helps me stay ahead of the curve and adapt to changes in the industry. Building something helps me learn. — Frank Hopkins

Read the full interview with Frank

Or check out other recent interviews with Florien Cramwinckel, Tracy Laranjo, Reinier Koolmees, Georgiana Hunter-Cozens, Erik van Houwelingen, Melanie Kyrklund. Tibor Sisarica, Carlos Trujillo and Shiva Manjunath.

🚀 Job opportunities

Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.

This week’s featured roles:

🆕CRO Specialist at ConversionWise (Remote, United Kingdom)
🆕CRO Manager at Conversionista! (Netherlands)
🆕Data Scientist, Algorithms - Experimentation at Lyft (San Francisco, USA)
🆕Lead Product Designer – Experimentation & Conversion Optimisation at Flagstone (London, United Kingdom)
🆕Specialist — Experimentation at Inspire Brands (Hyderabad, India)

Are you hiring? Submit here

Also, make sure to follow Experimentation Jobs on LinkedIn.

📅 Upcoming events

A running list of upcoming events.

27-29 Feb: Quantum Leap (New Orleans, USA & virtual)
🔥29 Feb: Should you build a career in experimentation? (virtual)
2 Mar: MeasureCamp (Austin, USA)
9 Mar: MeasureCamp (Bologna, Italy)
19 Mar: Conversionboost (Copenhagen, Denmark
🏷️Use promo code ‘expMind50more’ for an extra 50 euro off.
23 Mar: MeasureCamp (Helsinki, Finland)
🎁8 Apr: Accelerating Innovation with A/B Testing with Ronny Kohavi (virtual, ~~$1,999~~ $1,499 USD)
13 Apr: MeasureCamp (New York, USA)

🆕18 Apr: Emerce Conversion & Analytics (Amsterdam, NL)
🆕20 Apr: MeasureCamp (Amsterdam, Netherlands)

Full list of experimentation conferences & events in 2024

👋 On June 19th I’ll be attending growth marketing SUMMIT, Europe's premier real life conference for digital growth, experimentation and optimization in Frankfurt, Germany. Use code ’experimental-mind‘ to get 10% off and let’s meet there.

💬 Quote to think about

“When a measure becomes a target, it ceases to be a good measure”
— Charles Goodhart

Also know as Goodhart’s Law (although he did say something slightly different).

😃 Something that made me smile

The above quote visualised. [source]

Experimental Mind