Meaningful Metrics
Your overview of interesting reads, events and jobs for the experimental mind.
Hi, welcome to a fresh Experimental Mind newsletter with articles on metrics, outcome goals, scaling up experimentation and more. And as always: the latest job opportunities and events to attend. Enjoy!
*How the Convert API Works
What is there to gain from using the Convert API in your experimentation program? As convenient as the user interface may be, leveraging an API can revolutionize your experimentation efforts.
🔎 Interesting reads you might have missed
Meaningful metrics: How data sharpened the focus of product teams
Interesting approach by Duolingo to segment users and use that to instrument their growth strategy. (also weird to learn I am currently a Dormant User in Duolingo’s db)From Outputs to Outcomes: bridging the four gaps
Itamar Gilad: ”I typically see four types of gaps holding companies back from using outcome goals:Mindset gap — people are not ready to let go of outputs
Leadership gap — we set wrong outcomes, too many, ever changing, top-down only…
Knowledge gap — we don’t know how to achieve the outcomes
Execution gap — we’re unable to make progress towards the outcomes”
Scaling up an Experimentation Program
Recording of the presentation of my colleagues Sarah Buetof and Flavio De Souza at Beatcamp.Lukas Vermeer on the Experimentaton Masters podcast
”The intent is not to make a few high-quality decisions and guess the rest, but to make all decisions a little bit better”.Architecting a global Feature Flag service
How Eppo serves feature flags to a huge customer base while keeping a light infrastructure footprint of our own.
John Cutler on Writing Culture Challenges
🚀 Job opportunities
You can find over 100 experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week's featured roles:
🆕 Digital Experimentation Specialist at Telenet (Mechelen, Belgium)
🆕 Data Analyst – Editorial Content Experience at Zalando (Berlin, Germany)
🆕 Optimisation Manager at Tesco (London, United Kingdom)
🆕 Sr. Experimentation Manager at U.S. Bank (USA)
🆕 Senior Product Manager, Experimentation at FanDuel (Atlanta, USA)
Are you hiring? Submit here
📅 Upcoming events
New course ‘Accelerating Innovation with A/B Testing’ with Ronny Kohavi
Mid April a new cohort of Ronny’s popular course starts. This is a great opportunity to really go deep on experimentation and be able to interact with the leading expert in the field. Enroll via this link and get a $50 Amazon gift card.
11 Mar: MeasureCamp North America (online)
21 Mar: Conversionboost (Copenhagen, Denmark)
17 Apr: Accelerating Innovation with A/B Testing (virtual)
20 Apr: Emerce Conversion & Analytics (Amsterdam, Netherlands)
22 Apr: MeasureCamp (Amsterdam, Netherlands)
See all experimentation related conferences & events 2023.
😄 This made me smile
👍 Thanks for reading
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