Hi, welcome to a fresh Experimental Mind with the latest articles (I think) you should read. Plus: the latest job opportunities and events to attend.
*Full Stack Experimentation: A Comprehensive Guide
The ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Full stack testing provides insights for continuous learning and delivering higher quality products.
🔎 Interesting reads you might have missed
I am in goal-setting season again. So I turn to my favorite writers on this topic:
John Cutler on Milestones and Stepping Stones: “Yes, these are goals—milestones are goals. But they are a particular goal type that forces integration and keeps that near-term sense of focus and urgency.”
Jeff Gothelf on scaling OKRs: one team at a time.
Ryan Lucht on why client-side experimentation is becoming more costly: “… although easy to implement, it carries a multitude of less favorable tradeoffs — tradeoffs that may impact revenue generation, site usability, and experiment reliability.”
Earlier he wrote: What is the business value of experimentation? “All test outcomes drive real value AND the capability to conduct experiments creates strategic and competitive advantage.”
John Lewis & Partners is looking for a Senior Analyst – Experimentation
How group sequential tests greatly improves reliability and speed of Booking.com’s product development cycles, including an overview of different approaches.
Fake Agile: agile in name only. “… firms that are implementing the ceremonies and processes of “Agile” but without the Agile mindset. They are doing Agile without being Agile.”
The DDMA CRO Awards changed their name to Experimentation Heroes. You can already start submitting your case.
Already looking forward to Itamar Gilad’s book: Evidence-Guided: Creating High Impact Products in the Face of Uncertainty. Read why he wrote it.
🚀 Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week's featured roles:
🆕 Senior Analyst – Experimentation at John Lewis & Partners (London, UK)
🆕 Conversion Specialist at Incubeta (Belfast, United Kingdom)
🆕 Sr. PM Experimentation and Campaigns Platform at Bolt (Tallinn, Estonia)
🆕 Product Data Analyst – Customer/Marketplace Data at Glovo (Spain)
🆕 Data Scientist – eCommerce at HP (multiple locations)
Are you hiring? Submit here
📅 Upcoming events
🔥15 Jun: Experimentation Culture Awards (virtual)
22 Jun: Growth Marketing SUMMIT (Frankfurt am Main)
» use the code KEVIN50 to get 50 euro discount25 Jun: The World Talks (virtual)
28 Jun: Experimentation Elite (London, UK)
See all experimentation related conferences & events 2023.
👍 Thanks for reading
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