Experimental Mind: the best from LinkedIn
💎 LinkedIn posts for experimenters
Deborah O'Malley shared her process to setup good A/B tests. "In A/B testing, accurately setting-up, running, and analyzing results should be simple and straightforward. It's not."
Ronny Kohavi strongly believes they should: "... stop wasting resources tweaking things you can't evaluate!"
According to Tim Mehta it’s humility. Do you agree? I would say curiosity.
Jeff Gothelf: "It requires two foundational truths: 1. You are in a position to continuously collect evidence about the work you’re doing. 2. You will have the opportunity and autonomy to make the changes you’ve learned are necessary from the evidence collected."
John Cutler shares the FAB framework. In this exercise you list facts, assumptions and beliefs your team has that are relevant to the work.
Marc Randolph: "Not only is your idea almost certainly not original, but it’s probably not going to work either."
🚀 Job opportunities
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📅 Upcoming events
All upcoming events in the next months:
13 Oct: Digital Analytics Summit (Amsterdam, NL)
13 Oct: DiDo#40 Results are not Learnings (Utrecht, NL)
20-21 Oct: Conference on Digital Experimentation (Boston)
25-26 Oct: CXL Live (Austin, Texas)
31 Oct: Accelerating Innovation with A/B Testing (online)
3 Nov: Dutch CRO Awards (Amsterdam, NL)
18-20 Nov: Conversion Hotel (Texel, the Netherlands)
Also checkout the full overview of events for next months.
💬 Quote of the week
"The value of experimentation is not the trying. It's the trying again after the experiment fails." — Simon Sinek
😉 Fun of the week
Latest cartoon from Marketoonist on remote work and coming to the office to meet with colleagues, only then to find no one is there.
👍 Thank you for reading
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