Experimental Mind: share your scorecard

Jul 11, 2022

🔎 What I've been reading

Denise Visser (PM Experimentation at bol.com) is looking for examples of A/B testing scorecards. Of course, you can remove any confidential information. She (and me too) would like to learn what other companies are putting on their scorecards. Sharing is learning.

Just changing the term CRO for experimentation is not enough:

CRO is part of experimentation but not vice versa. Just swapping CRO for experimentation when your activities are still limited to optimization is not going to help you or your org. This isn't about semantics and naming conventions. It's about the activities.

This is exactly what my talk at VWO is all about.

Continuous Experimentation is a core capability that your organization needs to master. We need to go beyond CRO. Join the session this Wednesday.

John Cutler on vanity metrics. How do you identify them? And how do you replace them with better KPIs? Including a list of ten statements that help you and your team to describe healthy and effective use of metrics.

We turned our paper into a blogpost.

Randomized controlled trial measuring the impact of different cash donations. In this study it is not making an impact. Surprising.