Experimental Mind: Predict the Future

🔎 Things you might have missed

Is there such a thing as a failed experiment? The standard answer is "no because we’ll still have learnt something". There’s truth to that, but there’s only so much we can do with “well, that didn’t work”.

Waarom zou je je eigen A/B-test platform gaan bouwen, als er genoeg partijen zijn die daar al hele complete oplossingen voor aanbieden? Kaartje2go legt uit waarom zij het gedaan hebben.

Gagan Biyani explains why traditional MVP’s can lead founders astray. And he outlines a 3-step framework for developing a Minimum Viable Test:

1. Find your value proposition

2. List your risky assumptions

3. Test the atomic unit

... a statistical framework for rapidly detecting regressions in software deployments. ... This enables canary tests to be continuously monitored, permitting regressions to be rapidly detected while strictly controlling the false detection probability throughout. The utility of this approach is demonstrated based on two case studies at Netflix.

🚀 Job opportunities

Own the end-to-end process of optimisation in this award-winning experimentation team.

Go to the job board to find all other open roles. Did you know You can now also subscribe to @experimentationjobs on Instagram.

📅 Upcoming events

All upcoming events in the next months:

• 20-23 Sep: Nonprofit Innovation & Optimization Summit

• 20 Sep: Growthhackers Conference (virtual)

• 21-22 Sep: How to Web (Bucharest, Romania)

• 26-30 Sep: Experiment Nation Conference (virtual)

• 27 Sep: CRAP Talks #19 (London, United Kingdom)

• 🆕 13 Oct: Digital Analytics Summit (Amsterdam, NL)

• 20-21 Oct: Conference on Digital Experimentation (Boston)

• 25-26 Oct: CXL Live (Austin, Texas)

• 31 Oct: Accelerating Innovation with A/B Testing (virtual)

• 3 Nov: Dutch CRO Awards (Amsterdam, NL)

• 18-20 Nov: Conversion Hotel (Texel, the Netherlands)

See the full overview of events to find other events and conferences for you and your team.

💬 Quote of the week

"Experiment results are the gateway drug to a real data culture.” — Oliver Paton

😉 Fun of the week

Why do we track so many metrics? (by Work Chronicles)

🙏 Thank you for reading

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Have a great week — and keep experimenting.

Kevin