Experimental Mind: Nobel Prize, Mindset, Heatmaps ... and new challenge

Oct 18, 2021

They have provided us with new insights about the labour market and shown what conclusions about cause and effect can be drawn from natural experiments. Their approach has spread to other fields and revolutionised empirical research.

Scott McDonald nicely formulates why I started this newsletter in the first place: to help and nurture the experimental mind(set).

Where we once rushed to launch, we can now rush to learn. Experimentation as a core business practice and leadership philosophy is exploding.

Oliver Palmer's rant on the problems with heatmaps. And I must say, I agree.

Website heatmaps are a low effort, low signal waste of time and best avoided in favour of actual research

4. Conversion Hotel 2021 line up is final

This is my favorite event covering everthing on experimentation. Three days on the beautiful island of Texel in the Netherlands, with great people and content. And very excited to be on stage this year. There are still tickets left.

🚀 Job opportunities

This week's featured jobs ... including my previous job:

Experimentation Expert at ING (Amsterdam, NL)
Product Manager, Experimentation at Adyen (Amsterdam, NL)
VP, Digital Experimentation at Chase (Wilmington DE, US)
Data Product Owner, Customer Experience at Vistaprint (remote EU)
Data Scientist at Bellingcat (remote EU)

There are more opportunities on the job board, including 5 new ones.

And did you know? You, as subscriber of this newsletter, can post for free to the job board. Post a job and use this code at the last step: SUBSCRIBER200