Experimental Mind: Layers, Audits, White Noise Machines...
Your overview of interesting reads, events and jobs for the experimental mind: #201
Hi folks! Last week I was interviewed by Slobodan Manić, host of the nohacks.show, a podcast about better online experiences. Looking forward to the end result. In the meantime listen to the ‘Battle of Cultures in Experimentation’ with André Morys.
In this edition: six interesting things you might have missed and Georgiana Hunter-Cozens shares her Experimentation Career Journey.
And I have some nice job opportunities, the latest events, a quote to think about + something to make you smile. Enjoy.
🔎 Interesting things you might have missed
Packy McCormick shows how important ‘The Experimentation Layer’ is. This layer is where new ideas and inventions are born, and it is also where the unpolished, ambitious, and weird ideas are allowed to flourish. We need this layer.
“Why didn’t they simply do the perfect thing on the first attempt? The short answer is: that’s not how this works. Things are not linear or clean. We can only asymptote towards perfection through trial and error.”
Speero is offering a free Experimentation Program Maturity Audit: “If you want to discover how to increase your experimentation program maturity, check out our maturity audit service which helps you define the plan to get you there.”
Imagine your two year old is having trouble to sleep, what do you do? Bob Wilson shows how you could use experimentation in your personal life and try out a bunch of different things like a white noise machine. READ
Walmart created a self-serve platform for the creation, configuration and experiment linkage of user defined custom metrics. READ
Looking to step-up your Product Discovery game and in need for some good questions? Maze collected this collection of almost 400 questions you can ask your users.
A bit older, but fascinating overview of the history of the office, tracking what’s changed, and what’s stayed the same. READ
💬 Georgiana Hunter-Cozens: My Experimentation Career Journey
Today’s interview is with Georgiana Hunter-Cozens, Senior Strategy Consultant at Creative CX.
I can see experimentation becoming more embedded into existing processes and tools, removing the reliance on developers for basic tests and hopefully empowering many more teams to start experimenting! — Georgiana Hunter-Cozens
Read the full interview with Georgina
Or check out other recent interviews with Erik van Houwelingen, Melanie Kyrklund. Tibor Sisarica, Carlos Trujillo and Shiva Manjunath.
🚀 Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Senior Applied Scientist, Simulation and Experimentation at Amazon (Seattle, USA)
Conversion Rate Optimization Specialist at Tibber (Oslo, Førde or Stockholm)
Senior Conversion Optimization Executive at Flutter Entertainment (Dublin, Ireland)
Digital Analytics & CRO Manager at Hunkemöller (Hilversum, Netherlands)
Data Scientist II – Brand Marketing at Uber (Amsterdam, Netherlands)
Are you hiring? Submit here
Also, make sure to follow Experimentation Jobs on LinkedIn.
📅 Upcoming events
A running list of upcoming events.
29 Jan – 2 Feb: SUPERWEEK (Hungary)
5 Feb: Accelerating Innovation with A/B Testing (virtual)
7 Feb: Convert Meetup (Bristol, United Kingdom)
10 Feb: MeasureCamp (Karachi, Pakistan)
20-22 Feb: Marketing Festival (Brno, Czechia)
27-29 Feb: Quantum Leap (New Orleans, USA & virtual)
🆕 2 Mar: MeasureCamp (Austin, USA)
🆕 9 Mar: MeasureCamp (Bologna, Italy)
🆕 19 Mar: Conversionboost (Copenhagen, Denmark)
🆕 23 Mar: MeasureCamp (Helsinki, Finland)
Full list of experimentation conferences & events in 2024
👋 On June 19th I’ll be attending growth marketing SUMMIT, Europe's premier real life conference for digital growth, experimentation and optimization in Frankfurt, Germany. Use code ’experimental-mind‘ to get 10% off and let’s meet there.
💬 Quote to think about
“Any A/B test result published/claimed without raw data (users/transactions) is most likely either made up or totally underpowered. And they are deliberately trying to hide it by not sharing the numbers.” — Peep Laja (source)
😃 Something to make you smile
“To be human is to experiment. Somehow the tech world has lost that.” says Sundar Swaminathan.
👍 Thanks for reading
If you are enjoying the Experimental Mind newsletter please share this email with a friend or colleague. Looking for inspiration how to best do that? Take a look at what others are saying. Have a great week — and keep experimenting.