Experimental Mind: joining this A/B testing class with Ronny Kohavi

Now over to the newsletter with a selection of articles, jobs, events and quotes. Handpicked by me, so you don’t have to.

🔎 What I've been reading

Check out the finalists in each category: individual, team and organization-wide nominees. Don't forget to register your free ticket for the July 7th 2022 broadcast.

Erik Balodis shares his ideas on how to embed better decision making with organizations.

... see Decision Intelligence (DI) as a unifying discipline, bringing together much-needed influence from a variety of social sciences, quantitative methods, and business concepts.

A beginner-friendly primer by Cassie Kozyrkov on two fundamental data science concepts.

Last week I already shared a link to a preliminary version of this paper by Ronny Kohavi, Alex Deng and Lukas Vermeer, describing common misunderstandings in online controlled experiments. Ronny Kohavi is now organizing a virtual presentation and discussion of this paper (June 23rd at 8AM PST). All alumni and new joiners of his A/B testing class will be invited. Another reason to join.

This CUPED (Controlled-experiment using pre-experiment data) technique removes variance in a metric by using pre-experiment information. With this variance reduction you increase power to detect a small effect.

Experiment Nation announced their list of speakers for their conference that will be hosted end September. I love the push to give new voices a chance to share their story.

🚀 Job opportunities

I am working on a big improvement of the job board. Stay tuned.

📅 Upcoming events

I'll be one of the jury members at the 2022 Experimentation Culture Awards. Join the award session and listen to inspiration stories.

All upcoming events in the next months:

• ⏩ 15 June: Growth Marketing SUMMIT (Frankfurt am Main)

• ⏩ 16-18 June: Marketing Science Conference (virtual)

• 25 June: MeasureCamp (Paris)

• 7 July: Experimentation Culture Awards (virtual)

• 4-6 Aug: Digital Elite Camp (Estonia)

• 🆕 22 Aug: Accelerating Innovation with A/B Testing (virtual)

See the full overview of events to find other events and conferences for you and your team.

💬 Quote of the week

Feeling tired? Dr. Matthew Walker (Director of the Center for Human Sleep Science and author of the book Why We Sleep) talks in this podcast about the importance of sleep and shares this simple experiment to see what the effect is on:

"Try giving yourself one week of 8 hours of sleep (per night) and see if you feel any better. Just give it as a self-improvement test, try it as a hack. If you are one of those people who are into the quantified self movement and you are into self-experimentation, then test out all of what you have just heard. And just determine if you feel any better." — Matthew Walker

😉 Fun of the week

You know what's coming when you enter your email address to download an ebook. [source]

☕ Thanks for reading

If you’re enjoying the Experimental Mind newsletter and want to say thank you? Buy me a coffee (or a beer). Or share this newsletter with a friend or colleague.

Have a great week — and keep experimenting.

Kevin