Experimental Mind: Insights from Conversion Hotel conference
Your overview of interesting reads, events and jobs for the experimental mind: #196
I have been noting down my personal insights from my visit to the Conversion Hotel conference last weekend. This and of course other links you might have missed, jobs and events.
➡️ 10 tips how to optimize your form conversion rate by Convert
Zuko & Convert present 10 data patterns that indicate form conversion roadblocks. And show you how to test them. Click on the link to download the whitepaper.
🔎 Interesting things you might have missed
Reflections Conversion Hotel 2023 conference
Last weekend I have been to the Conversion Hotel conference. This was already the tenth edition of this event and I attended six of those, with one as a speaker. Here I will share my personal take aways and some general reflections. READ
[Paper] Experimentation and Start-up Performance: Evidence from A/B Testing
High-tech start-ups adopting A/B testing experience significant performance improvements (30%-100%) within a year
”… although relatively few firms adopt A/B testing, among those that do, performance improves by 30%–100% after a year of use. … this substantial effect and relatively low adoption rate arises because start-ups do not only test one-off incremental changes, but also use A/B testing as part of a broader strategy of experimentation.” READ10 strategic challenges of CEOs and how experimentation can help solve them
Created and shared by André Morys during his Conversion Hotel talk.How to get Netflix to include specific content?
Erik Driesen wants to find out and you can help. Go to Netflix and search for ‘Daft Punk Unchained’. His hypothosis: if many people do this, Netflix will buy the rights and add it to their library. READ
🚀 Job opportunities
Looking for a new challenge in experimentation? Find 100+ experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week’s featured roles:
Manager, Analytics Experimentation at Warner Bros Discovery (Atlanta or New York, USA)
Experimentation & CRO Strategist, Manager at Chartis (USA)
Staff Data Scientist – Experimentation Platform at Robinhood (Menlo Park, USA)
Conversion Optimization / Growth Manager at LIQUD (Berlin, Germany)
Head of Testing and Experimentation at Flixmedia (London/Remote, United Kingdom)
Are you hiring? Submit here
📅 Upcoming events
29 Nov: Experimentation Meetup (Barcelona, Spain)
29 Nov: Optimizely Opticon (Stockholm, Sweden)
🎁4 Dec: Accelerating Innovation with A/B Testing with Ronny Kohavi (virtual,
$1,999$1,499 USD)7 Dec: Experimentation Elite (London)
🆕 29 Jan-2 Feb: SUPERWEEK (Hungary)
😃 This made me smile
👍 Thanks for reading
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