Experimental Mind: facts don't change minds

🔎 What I've been reading last week

New discoveries about the human mind show the limitations of reason.

Don't just run a test, get a win or fail and then hurry to your next idea. Taking the time to communicate and structure what you've discovered in a learning repository will give structure to your experimentation program.

What can marketers do if they can’t run a field experiment?

There are problems with the centralized data lake. A future data mesh needs domains, self-service platforms, and product thinking.

Our perception of progress can impact our overall drive to reach a goal. The goal gradient hypothesis posits that our efforts increase as we get closer to achieving a goal.

🚀 Job opportunities

DUTCH: Wil jij insights voor het snelst groeiende Video on demand Platform van Nederland creëren? RTL is op zoek naar jou.

Or checkout the other 36 open roles in experimentation, CRO and analytics.

📅 Upcoming events

Upcoming events in the next three months:

• 28 March: Accelerating Innovation with A/B Testing (virtual)

• 21 April: Emerce Conversion (Amsterdam)

• 27 April: Experimentation Elite (London)

• 14 May, MeasureCamp (London)

• 18-20 May: Measuring Behavior (Krakow)

• 19 May, MeasureBowling (12+ cities)

• 21 May, MeasureCamp (Amsterdam)

See the full overview of events to find 15+ other events and conferences for you and your team.

💬 Quote of the week

“We're not just limited by technology but by our ideas and our experimentation and how quickly we can try things." — Tim Sweeney

😉 Fun of the week

Via JavaScript Developer:

☕ Thanks for reading

If you’re enjoying the Experimental Mind newsletter and want to say thank you? Buy me a coffee. Or share this newsletter with a friend or colleague. Have a great week — and keep experimenting.

Kevin