Experimental Mind: be bold

🔎 What I've been reading & listening

"Some objective measures of new names and concepts are worth knowing about before you launch. Seeing what search results look like, understanding the trademark register, having insight about pronunciation and language issues. But general “how does this make you feel” feedback on a new concept is almost certain to give you exactly the wrong feedback."

This is a great tool for all your personas.

Nowadays, it's hard to imagine streaming your favorite series without using the 'Skip Intro' button. On Netflix in a typical day, the Skip Intro button is pressed 136 million times, saving members an astonishing 195 years in cumulative time! But six years ago, it was just a glimmer of an idea.

Cool new app that can help you improve yourself by analysing your everyday life. Exciting feature:

A/B testing: self-experimentation mode to see how changes in life affect it

Heavy-tailed distributions are really unintuitive to most people, since all the “action” happens in the tiny fraction of samples that are outliers. But lots of important things in life are outlier-driven, like jobs, employees, or relationships, and of course the most important thing of all, blog posts.

Listen to Experimental Mind Curated, a curated list of podcast for experimenters. You can listen on Spotify or any other podcast player.

🚀 Job opportunities

[DUTCH] Als Conversie Optimalisatie Lead bij Kaartje2go ben je verantwoordelijk voor de analyse en optimalisatie van de belangrijkste journeys op onze websites. Kaartje2go werkt al ruim 10 jaar met een eigen conversieteam aan A/B testen en user testen. Luisteren naar de klant zit in ons dna. Als Conversie Optimalisatie Lead ben jij de kartrekker van de CRO-strategie! Meer weten? Check de vacature!

All featured roles:

• Digital Analyst at RTL (Hilversum, NL)

• Webanalist at Kaartje2go (Zwolle, NL)

• Conversie Optimalisatie Specialist at Kaartje2go (Zwolle)

• Conversie Optimalisatie Lead at Kaartje2go (Zwolle, NL)

Also checkout the job board for more open roles in the in field of experimentation, CRO and analytics.

📅 Upcoming events

Upcoming events in the next months:

• 21 April: Emerce Conversion (Amsterdam)

• 27 April: Experimentation Elite (London)

• 14 May, MeasureCamp (London)

• 18-20 May: Measuring Behavior (Krakow)

• 19 May, MeasureBowling (12+ cities)

• 21 May, MeasureCamp (Amsterdam)

• 🆕 8-9 June, Advances with Field Experiments (Chicago)

• 🆕 9-10 June: NeuroPsychoEconomics (Lille)

• 🆕 15 June, Growth Marketing SUMMIT (Frankfurt am Main)

• 🆕 16-18 June: Marketing Science Conference (virtual)

• 🆕 23-24 June, Outperform Conference (Amsterdam)

• 🆕 25 June, MeasureCamp (Paris)

See the full overview of events to find 15+ other events and conferences for you and your team.

💬 Quote of the week

“You must make bold experiments in life!" — Meher Baba

😉 Fun of the week

This tweet made me smile ...

Jonathan Eyer @jonathaneyer

My wife screwed up and said the B word around my toddler and now he's running around the house yelling it. How do I stop this? What if he says it at daycare and the other parents think we're Bayesians?

☕ Thanks for reading

If you’re enjoying the Experimental Mind newsletter and want to say thank you? Buy me a coffee. Or share this newsletter with a friend or colleague.

Have a great week — and keep experimenting.

Kevin