Experimental Mind #274
Your weekly overview of interesting reads, events and jobs for the experimental mind.
Only a couple of days until my talk at the Women In Experimentation summit about how to move your career in experimentation forward. You can still register and it is free! See you there.
For now: enjoy this week’s roundup. It was again a joy to create it.
Thanks to Convert and Sitespect for their continued support.
🔎 Interesting things you might have missed
Why investors have poured $1B into experimentation this past year
Ryan Lucht explains it by two trends: legacy A/B testing tools are consolidating under private equity, while newer platforms like Eppo and Statsig expand into DevOps, analytics, and AI. Experimentation is becoming a core layer of modern product infrastructure. >>>
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Breaking the cycle: 3 signs you need Product Discovery
Timo Stegeman sees three issues: solution-first thinking, misuse of A/B testing, and shipping & forgetting. Of course, you should start with problem understanding. >>>
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Paper: A foundation model to predict and capture human cognition
A new Nature study reveals Centaur, an AI that predicts human choices better than top psychological theories across 160 experiments. Trained on behavioral data, it even mirrors brain activity. This raises big questions about free will, marketing, and how predictable we really are. >>>
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SiteSpect joins Monetate
It is now official. Monetate and SiteSpect will remain separate platforms, but customers can use one or both, with all features available across both and immediate cross-platform access to key capabilities. >>>
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Last week’s most clicked item:
Meta’s centralized approach to decision record-keeping
Meta has a standardized dataset categorized by decision units, each representing a specific point in time when a decision is made regarding whether to ship or not ship a particular feature or product. This approach enables easier analysis of past experiments, identification of trends, and more informed decision-making across the organization. >>>
📣Shoutout of the week
Thanks Slobodan Manić for the kind words! Make sure to follow his No Hacks podcast.
Add your own shoutout (and get featured here) or read what others are saying.
🎧 Podcast of the week
Great interview with Alistair Croll about his new book Just Evil Enough.
If you like this episode, make sure to subscribe to the podcast. Or discover other podcasts via the Experimental Mind curated podcast feed.
💬 My Experimentation Career Journey
Today’s interview is with Dorian Crespo Gonzales, Personalisation & Experimentation Specialist at Samsung.
Don’t wait until you “know everything.” You’ll never feel fully ready, and that’s okay. What matters most in experimentation is curiosity, critical thinking, and the willingness to learn. — Dorian Crespo Gonzalez
Read the full interview with Dorian
🚀 Job opportunities
Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:
Data Scientist, Economic Index at Anthropic (San Francisco, USA)
Product Manager (Experiment/Analytics) at Iterable (USA)
Senior Conversion Consultant at Curamando (Amsterdam or Rotterdam, NL)
Senior CRO Manager at Growth Shop (Canada)
Conversion Optimisation Manager at Bechtle (Neckarsulm, Germany)
📅 Upcoming events
A running list of upcoming events. Will I see you at the virtual Women in Experimentation summit? It’s free to attend.
🎁7 Jul: Accelerating Innovation with AB Testing (virtual, get $500 off)
👋9 Jul: Women in Experimentation Summit 2025 (virtual)
9 Jul: CRO & Growth Meetup (Paris, France)
16 Jul: Experimentation London #6 (London, UK
🎁24 Jul: Testing Business Ideas with ChatGPT (virtual, get $50 off)
💬 Quote to think about
Often, we build things hoping they’ll work. But complex systems are more resilient when we build in the diagnostics for failure from the start. — Seth Godin
😃 Something that made me smile
👂How was this edition?
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Or even better, simply hit reply. I read every email.
Have a great week — and keep experimenting.
Thanks, Kevin