Experimental Mind #269
Your weekly overview of interesting reads, events and jobs for the experimental mind.
This week’s edition is a mix of content on experimentation, from business to personal growth: learn A/B testing from one of the best in the world, rethink how your company adopts AI, design tiny experiments to spark change, and explore the idea of a “Personal Lab” for self-improvement. Enjoy the links!
And of course: fresh jobs, events, podcast, quote and a cartoon.
Thanks to Convert and Sitespect for their continued support.
🔎 Interesting things you might have missed
Learn A/B Testing from Ronny Kohavi
In a couple of weeks Ronny Kohavi will host another course on A/B testing. This is your chance to learn from the world-leading expert how to design and analyze trustworthy A/B tests to evaluate ideas, integrate AI/ML, and grow your business. Link
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The AI-driven company: organizational challenge
With the AI hype, what fascinates me most is how organisations are adopting it. As Jan Bosch writes, it's not enough to plug AI into existing workflows, we need to rethink processes entirely, factoring in AI’s strengths and limits. Cultural resistance will be one of the biggest hurdles. Link
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How to come up with tiny experiments
Anne-Laure Le Cunff suggests designing tiny experiments, small, low-risk actions, to explore new ideas and behaviors. By practicing self-anthropology, challenging fixed mindsets, drawing inspiration from others, leveraging constraints, and asking "What if...?", you can promote curiosity and adaptability in your daily life. Link
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The Personal Lab
Ryan Lucht is a fascinated by Bryan Johnson, the guy that is trying to stop his body from aging. In this piece he introduces the concept of the ‘Personal Lab’, where he takes a structured approach to personal experimentation. I love this stuff. Link
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Last week’s most clicked item:
The Behavioral Times
This initiative by Florien Cramwinckel provides science-backed insights into the psychology of everyday behavior, covering topics from habits and health to finance, AI, and social dynamics. Link
🚀 Job opportunities
Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:
Senior CRO Manager at Growth Shop (Canada)
Conversion Rate Optimisation Manager at Moss (Berlin, London, Amsterdam, Warsaw, Tallinn)
Senior Data Scientist - Experimentation Platform at Skyscanner (London or Barcelona)
CRO Specialist at Fairphone (Amsterdam, Netherlands)
Sr. Decision Scientist, Fraud & Identity at Instacart (USA)
📅 Upcoming events
A running list of upcoming events. Will I see you in Birmingham, Frankfurt, Amsterdam or at the virtual Women in Experimentation summit?
🎁4-5 Jun: Experimentation Elite (Birmingham, UK, get 10% off:
EXELITEJOBS10)11 Jun: Student's T-Test Day (Murphy’s Pub, Seattle, USA)
12 Jun: DiDo #48: How to truly understand your customers (Utrecht, NL)
🎁18 Jun: GMS (Frankfurt, Germany, get €100 off
KEVIN100)🆕1 Jul: Berlin Experimentation Meetup #9 (Berlin, Germany
🆕3 Jul: EXL Meetup (Amsterdam, Netherlands)
🎁7 Jul: Accelerating Innovation with AB Testing (virtual, get $500 off)
9 Jul: Women in Experimentation Summit 2025 (virtual)
🎧 Podcast of the week
I’ve been really enjoying this podcast series by Freakonomisc about failure. This is part four, and final episode from the series.
If you like this episode, make sure to subscribe to the podcast. Or discover other podcasts via the Experimental Mind curated podcast feed.
💬 Quote to think about
It's difficult to get a man to understand something when his salary depends on his not understanding it.
— Upton Sinclair
😃 Something that made me smile
👂How was this edition?
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Have a great week — and keep experimenting.
Thanks, Kevin