Experimental Mind #268
Your weekly overview of interesting reads, events and jobs for the experimental mind.
Hi folks!
Last Monday, I had the pleasure of co-hosting the Experimentation Conference at Booking.com's HQ. It was a real joy to help bring together 100+ experimentation experts from more than 40 companies that truly take experimentation seriously.
In this week’s email: another experimentation career interview, this time with Vineeth Madhusudanan, Product Manager at Statsig. Let’s go.
➡️ Why you need a clear A/B testing hypothesis for every experiment
A clear hypothesis ensures experiments have a defined purpose, aligning teams and preventing misinterpretation of results. It transforms testing from reactive guesswork into structured learning, delivering more actionable insights regardless of outcome.
Link to article from Sitespect
Thanks to Convert and Sitespect for their continued support.
🔎 Interesting things you might have missed
Experimentation Culture Awards winners
Congratulations to all award winners!
Rising Star Award: Lomax (Denmark)
Team Award: John Lewis & Partners (UK)
Organization-wide Award: Atlassian (US)
Community Award: Ruben de Boer (NL)
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Indirect competitors: the shortcut to better customer discovery
Recognizing these alternatives (indirect competitors) early sharpens customer discovery and helps you build products that solve real, unmet needs. Link
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The Behavioral Times
This initiative by Florien Cramwinckel provides science-backed insights into the psychology of everyday behavior, covering topics from habits and health to finance, AI, and social dynamics. Link
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Last week’s most clicked item:
How to make your boss care about your initiative
To get your boss to care about your initiative, frame it as a compelling story: define the current problem, highlight the complications, and present a clear, beneficial future state. This approach aligns your proposal with business goals, making it more persuasive and actionable. Link
🎧 Podcast of the week
I’m really enjoying this podcast series by Freakonomisc about failure. This is part three.
If you like this episode, make sure to subscribe to the podcast. Or discover other podcasts via the Experimental Mind curated podcast feed.
💬 My Experimentation Career Journey
Today’s interview is with Vineeth Madhusudanan, Product Manager at Statsig.
I get to talk to dozens of experimenters each month, working in very different problem spaces, and I learn more out of this than all the newsletters and talks in the same timeframe. — Vineeth Madhusudanan
Read the full interview with Vineeth
🚀 Job opportunities, supported by Eppo
Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:
Senior Data Scientist - Experimentation Platform at Skyscanner (London or Barcelona)
Senior Analyst – A/B Testing & Web Analytics at Kaufland E-Commerce (Germany)
Data Science Manager, Experimentation | Transport at Amsterdam Data Collective (Amsterdam, Netherlands)
Experimentation Training and Engagement Specialist at Booking.com (Amsterdam, Netherlands)
Senior Manager of Marketing Experimentation at Spreetail (USA)
📅 Upcoming events
A running list of upcoming events. Will I see you in Birmingham, Frankfurt or at the virtual Women in Experimentation summit?
30 May: Value driven experimentation with Sam Burge (TLC, virtual)
2 Jun: Advanced Topics in Practical AB Testing (virtual, get $200 off)
🎁4-5 Jun: Experimentation Elite (Birmingham, UK, get 10% off:
EXELITEJOBS10)11 Jun: Student's T-Test Day (Murphy’s Pub, Seattle, USA)
12 Jun: DiDo #48: How to truly understand your customers (Utrecht, NL)
🎁18 Jun: GMS (Frankfurt, Germany, get €100 off
KEVIN100)9 Jul: Women in Experimentation Summit 2025 (virtual)
😃 Something that made me smile
📣Shoutout of the week
Thanks Melanie.
Add your own shoutout or read what others are saying.
👂How was this edition?
Let me know by clicking one of these options: Great | Good | OK | Meh
Or even better, simply hit reply. I read every email.
Have a great week — and keep experimenting.
Thanks, Kevin