Experimental Mind #265

Your weekly overview of interesting reads, events and jobs for the experimental mind.

May 06, 2025

Hi folks!

Busy week in experimentation: Eppo and Conversion were both acquired. Plus, 5 new jobs and 4 upcoming events added to the list. Onward and upward.

Thanks to Convert and Sitespect for their continued support.

🔎 Interesting things you might have missed

Datadog acquires Eppo
Big news from Eppo: they got acquired by Datadog. Congrats to the Eppo team. Chetan Sharma, founder and CEO of Eppo says:

With Datadog, we are uniting product analytics, feature management, AI and experimentation capabilities for businesses to reduce risk, learn quickly and ship high-quality products.

And indeed this acquisition makes a lot of sense. Experimentation will become even more a core part of building and maintaining product. Link

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Eppo’s Talent Directory
Not all people from Eppo are joining Datadog. Fourteen people (~20%) are looking for other roles. Mostly from Sales and Marketing, but also Product and People. Looking for someone. Take a look at Eppo’s Talent Directory. Link

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What it means for the future of experimentation
A quick response from the CEO of Statsig (one of the main competitors) about what this means for the industry. Link

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Conversion now part of Gain
One of the biggest CRO agencies (100+ folks) has been acquired by Gain and is now part of a full service consultancy company offering more than CRO services. Almost three years after Widerfunnel and Conversion merged. Link

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Uncertainty as Doubt
Many organisations confuse uncertainty with doubt, which leads to overconfidence. Adopting uncertainty through probabilistic thinking leads to better decisions. Link

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When is it ok to have an output as a key result?
It's okay to use outputs as key results in OKRs when there's strong evidence, low risk, and high confidence that the chosen solution is the right one … but avoid relying on confidence alone. Link

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Last week’s most clicked item:

📘Book: Prove it or lose it
Rommil Santiago launched his new book: a practical guide that teaches you how to manage and defend an experimentation program using the GROW framework and stakeholder strategies. Link

🎧 Podcast of the week

Matt Gershoff on the No Hacks podcast on data minimalism and experimentation.

If you like this episode, make sure to subscribe to the podcast. Or discover other podcasts via the Experimental Mind curated podcast feed.

🚀 Job opportunities, supported by Eppo

Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:

Senior CRO Specialist at Sofatutor (Berlin, Germany)
Senior Marketing Manager, SEO & CRO at Thumbtack (Ontario, Canada)
Web Experimentation Manager at Zendesk (Pune, India)
Senior Software Engineer, Experimentation Platform at Instacart (USA)
Senior Data Scientist – Experimentation at Uber (Sao Paulo, Brazil)

📅 Upcoming events

A running list of upcoming events.

🆕8 May: Experiment Live Meetup (New York, USA)
🎁12 May: Accelerating Innovation with AB Testing (virtual, get $500 off)
🆕14 May: Experimentation North #3, (Leeds, UK)
15 May: Berlin Experimentation Meetup #8 (Berlin, Germany)
20 May: CRO Belgium Meetup (Ghent, Belgium)
22 May: Experimentation Culture Awards (virtual)
🆕30 May: Value driven experimentation with Sam Burge (TLC, virtual)
🎁4-5 Jun: Experimentation Elite (Birmingham, UK, get 10% off: EXELITEJOBS10)
🆕11 Jun: Student's T-Test Day (Murphy’s Pub, Seattle, USA)

🎁Also, don't miss GMS 2025 on June 18, 2025, in Frankfurt! As Europe's #1 growth conference, it's the perfect platform to learn, network, and grow. Use my promo code KEVIN100 to get €100 off your ticket and be part of this event! For more details, visit the official website: www.growthmindedsuperheroes.com