Experimental Mind #257

Your weekly overview of interesting reads, events and jobs for the experimental mind.

Kevin Anderson

Mar 03, 2025

Hi folks! Here’s are the latest reads, links, jobs and events for you.

Thanks to Convert and Sitespect for their support.

🔎 Interesting things you might have missed

Booking’s Experimentation Tool turned 20 years
Twenty years of experiments. That is a lot of experiments. Link

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Microsoft runs ~100k A/B tests annually
Using their extensible Experimentation Platform (ExP), enabling teams to contribute new features and enhance decision-making across the company. Their Experimentation Platform Extensibility Framework (EPEF) streamlines tool development, lowers integration costs, and accelerates insights, helping practitioners design more effective experimentation platforms. Link

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The better experiment estimation study
Jakub Linowski wants to learn which factors (if any) lead to a higher experimentation estimation accuracy. You can simply participate by answering a couple of questions. Participate

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Is it true?
Disinformation is spreading rapidly, eroding trust in institutions like media and science. With AI amplifying echo chambers and enabling deepfakes, it’s no wonder society feels increasingly "post-truth." David Perrott shares three steps for getting closer to the truth. Link

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A vision for Product Teams
Marty Cagan: Generative AI will significantly disrupt product teams over the next 3–10 years, reducing team sizes as delivery becomes more automated, while discovery remains a human-centered activity. Roles like product managers, designers, and engineers will still be essential, but teams may shrink to a "discovery trio" solving business, design, and technical challenges. Link

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Last week’s most clicked item:

UX game: Notification Psychology Lab
Rohan Dehal launched his second UX game: an interactive game that breaks down how notifications shape behavior, why they’re so hard to ignore, the psychological triggers behind them, and how to take back control. Link

🚀 Job opportunities

Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:

B2B Performance Marketing & CRO Specialist at C Teleport (Rotterdam, NL)
Conversion rate optimization (CRO) manager at Philips (Amsterdam, Netherlands)
Experimentation Growth Analytics Manager/Sr. Manager at Salesforce (USA)
Conversion Rate Optimisation (CRO) Manager at Dr. Martens (London, UK)
CRO Lead at New Balance (Amsterdam, Netherlands)

📅 Upcoming events

A running list of upcoming events.

13 Mar: DiDo #47: Collaboration in product teams (Utrecht, Netherlands)
🎁17 Mar: Advanced Topics in Practical A/B Testing (virtual, get $100 off)
19 Mar: Experimentation London Meet-up #4 (London, United Kingdom)

🎁Also, don't miss GMS 2025 on June 18, 2025, in Frankfurt! As Europe's #1 growth conference, it's the perfect platform to learn, network, and grow. Use my promo code KEVIN100 to get €100 off your ticket and be part of this event! For more details, visit the official website: www.growthmindedsuperheroes.com