Experimental Mind #250
Your weekly overview of interesting reads, events and jobs for the experimental mind.
Hi folks! I know I’m a bit late to the game, but happy 2025! This is edition 250 of Experimental Mind. Can’t believe I’ve made it to here. Will reflect on the process on a later moment. Let me know what you would like to know.
Thanks to Convert, Sitespect, Zoho PageSense and Eppo for their support.
🔎 Interesting things you might have missed
The Last Strategy Framework You'll Ever Need
Do think strategy is difficult? John Cutler bring some clarity by bringing different strategy frameworks back to their core. Link
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How do you use LLMs in CRO / Experimentation?
Johann Van Tonder will use it for a piece he his writing for Eppo. Share your experience via this short survey. Link
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The Good Experimental Design Workshop
Erin Weigel and Lucas Bernardi put together a course for experimenters who want to gain confidence in the language and concepts used within experimentation, and level-up experimental design to collect reliable A/B testing data. Link
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Growth Tribe bankrupt
Education company Growth Tribe recently filed for bankruptcy and Beeckestijn will take over the assets. Link
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The Honey promo code scam
If your webshops uses promo codes or you have ever used one, watch this. The MegaLag YouTube channel explains this very well.
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Most clicked item in the last edition:
How to write great problem statements
Nailing down the right problem, makes solving for it easier. Jeroen Coolen shares some examples and his approach. Link
🎧 Podcast of the week
If you like this episode, make sure to subscribe to the podcast. Or discover other podcasts via the Experimental Mind curated podcast feed.
🚀 Job opportunities
Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:
Senior Technical Consultant (Experimentation) at Creative CX (United Kingdom)
Senior Conversion Rate Optimisation (Experimentation) Consultant at Conversion.com (Farringdon, United Kingdom)
SEO & CRO Specialist at Most Wanted (Rotterdam, United Kingdom)
Group Manager, Marketing Science at Snap (Hamburg or Berlin, Germany)
Integrated Growth Strategist at CRO Metrics (USA)
📅 Upcoming events
A running list of upcoming events.
15 Jan: Experimentation North (Leeds, UK)
21 Jan: CRO Belgium meetup: Experimentation culture (Ghent, Belgium)
22 Jan: Experimentation London Meetup #3 (London, UK)
🆕27 Jan-7 Feb: The Good Experimental Design Workshop (virtual)
30 Jan: EXL Meetup (Sao Paulo, Brazil)
30 Jan: EXL Meetup (Rio, Brazil)
27-31 Jan: SUPERWEEK (Hungary)
26-28 Feb: Experimentation Island (St. Simons Island, Georgia, USA)
😃 Something that made me smile
📣 How was this edition?
Let me know:
If you have made it to here and you are enjoying this newsletter, I would love to read a short testimonial from you.
Read what others are saying and add your own.
Have a great week — and keep experimenting.
Thanks, Kevin
The image to pause and reflect is applicable in a myriad of ways