Experimental Mind #246
Your weekly overview of interesting reads, events and jobs for the experimental mind.
Hi folks! Welcome to December. And back to a regular weekly overview of what I’ve been reading. This edition has articles about data proficiency, goal setting, customer centricty, resourcing, data entry and a CRO advent calendar.
Plus the latest jobs, events and something that made me smile. Enjoy.
➡️ 10 best practices for landing page optimization
Whether you're capturing leads or promoting a product, landing pages play a crucial role in your campaign's success. Zoho shares 10 areas where to start optimizing.
Link to article from Zoho PageSense
Thanks to Convert, Sitespect, Zoho PageSense and Eppo for their support.
🔎 Interesting things you might have missed
Experimental Product Management Demands a New Approach to Resourcing
Some ideas from Jonny Longden about changing the way we staff teams and projects when we adopt a more experimental approach. I totally agree that most organisations struggle with prioritizing ideas and resource allocation. But one key factor often overlooked is the power of a high-trust, well-functioning team. I'd prioritise bringing problems to teams, not the other way around. Link
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Four Levels of Data Proficiency
Successful companies create a "culture of truth-seeking" by systematically using data to understand customer behavior, making informed decisions, and continuously testing and validating their assumptions. Link
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Goal-O-Rama
Not all goals are, or should be equal. John Cutler list a bunch of different types of goals, including examples with around personal health and product. Link
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Does being customer-centric risk the success of the business?
Being customer-centric is important (crucial), but it should not come at the expense of the business itself. No business, no customers to serve. Link
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CRO Stars 2024
It’s December, so countdown to Christmas has started. Every day, the guys from Conversion Stash will feature one resource their directory. You might know the first one. Link
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Tips for data entry in spreadsheets
In a world that is talking about AI, to little talk is about how to structure a good ‘ol spreadsheet. You know, garbage in, is garbage out. Link
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Last week’s most clicked item:
🚀 Job opportunities
Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:
CRO Specialist at PM Digital (Netherlands)
Business Systems Analyst, Generative AI and Experimentation at Checkr (San Francisco, USA)
Senior Data Scientist, Experimentation Platform at Robinhood (Menlo Park, USA)
CRO Consultant at REO (USA or Canada)
Experimentation & Causal Inference Intern, Summer 2025 (Los Gatos, USA)
📅 Upcoming events
A running list of upcoming events.
3 Dec: CRAP Talks BTN #1 - CRAPmas Spectacular! (Brighton, UK
10 Dec: Experimentation Elite (London, United Kingdom)
16 & 18 Dec: Advanced Topics in Practical AB Testing (virtual)
$100 discount for Experimental Mind readers19-20 Dec: Conference on Field Experiments in Strategy (Fontainebleau, France)
🆕15 Jan: Experimentation North (Leeds, UK)
🆕30 Jan: EXL Meetup (Sao Paulo, Brazil)
🆕30 Jan: EXL Meetup (Rio, Brazil)
🆕27-31 Jan: SUPERWEEK (Hungary)
🆕26-28 Feb: Experimentation Island (St. Simons Island, Georgia, USA)
Check out more experimentation conferences & events in 2024
💬 Quote to think about
The best time to start testing your idea was yesterday.
And the second best time is today.
— Marc Randolph
😃 Something that made me smile
📣 How was this edition?
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Read what others are saying and add your own.
Have a great week — and keep experimenting.
Thanks, Kevin