Experimental Mind #243
Your weekly overview of interesting reads, events and jobs for the experimental mind.
Hi folks! In this edition: courses, events, jobs, templates and more. Like someone shared last week: “… always a nugget that helps my business.”
Thanks to Convert, Sitespect, Zoho PageSense and Eppo for their support.
🔎 Interesting things you might have missed
Advanced Topics in Practical AB Testing
Ronny Kohavi has a new course: Advanced Topics in Practical AB Testing. Ten topics in two days of 2.5 hours each. Warning: prior knowledge assumed. Link
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Experimentation Workshop Miro templates
Ben Labay shares Speero’s workshop Miro templates they use to brainstorm problems and solutions with customers: goal tree, thematic analysis and data to action. Link
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Experimentation at ASICS
Brian Poe taks to Andrey Prokhorov, Optimization Lead at ASICS about how experimentation is organized there. Link
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Winners Experimentation Heroes 2024
Primera, NS International, and KLM win at DDMA Experimentation Heroes 2024
Link
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Can you imagine? v2
Soren Iverson is a product designer who creates absurd versions of the apps we interact with on a daily basis. And you get them in book form as well. Get the book
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Last week’s most clicked item:
The Measurement Trap
tl;dr Metrics are helpful but shouldn’t be the whole story. Great leaders look beyond numbers to include what can’t be easily measured, for a balanced, long-term approach to success. Link
🎧 Podcast of the week
If you like this episode, make sure to subscribe to the podcast. Or discover other podcasts via the Experimental Mind curated podcast feed.
🚀 Job opportunities
Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:
Senior Product Manager, Measurement at LaunchDarkly (San Francisco, USA)
Product Manager – UX/CRO at Inspirion Commerce Group (Croatia)
CRO Consultant at REO (USA or Canada)
CRO specialist at Voordeeluitjes (Amstelveen, Netherlands)
Senior Strategy Consultant (Experimentation) at Creative CX (United Kingdom)
📅 Upcoming events
A running list of upcoming events.
12 Nov: Dag van het gedrag (The Hague, NL)
13 Nov: Experimentation London Meetup (London, UK)
14 Nov: A/B Test Talks (New York, USA)
14 Nov: EXL Meetup (London, UK)
20 Nov: Experimentation Meetup (Berlin, Germany)
22-24 Nov: Conversion Hotel (Texel, Netherlands)
Meet me there. Final batch of tickets now available.22-25 Nov: Society for Judgement and Decision Making (New York, USA)
28 Nov: Asia Pacific Experimentation Summit (virtual)
2 Dec: Accelerating Innovation with A/B Testing (virtual)
$500 discount for Experimental Mind readers3 Dec: CRAP Talks BTN #1 - CRAPmas Spectacular! (Brighton, UK
10 Dec: Experimentation Elite (London, United Kingdom)
🆕16 & 18 Dec: Advanced Topics in Practical AB Testing (virtual)
$100 discount for Experimental Mind readers19-20 Dec: Conference on Field Experiments in Strategy (Fontainebleau, France)
Check out more experimentation conferences & events in 2024
📣 How was this edition?
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Have a great week — and keep experimenting.
Thanks, Kevin
Thank you for sharing. I am a big fan of leveraging Miro. I will be diving into these templates later.