Experimental Mind #243

Your weekly overview of interesting reads, events and jobs for the experimental mind.

Hi folks! In this edition: courses, events, jobs, templates and more. Like someone shared last week: “… always a nugget that helps my business.”

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Thanks to Convert, Sitespect, Zoho PageSense and Eppo for their support.

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🔎 Interesting things you might have missed

Advanced Topics in Practical AB Testing
Ronny Kohavi has a new course: Advanced Topics in Practical AB Testing. Ten topics in two days of 2.5 hours each. Warning: prior knowledge assumed. Link

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Experimentation Workshop Miro templates
Ben Labay shares Speero’s workshop Miro templates they use to brainstorm problems and solutions with customers: goal tree, thematic analysis and data to action. Link

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Experimentation at ASICS
Brian Poe taks to Andrey Prokhorov, Optimization Lead at ASICS about how experimentation is organized there. Link

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Winners Experimentation Heroes 2024
Primera, NS International, and KLM win at DDMA Experimentation Heroes 2024
Link

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Can you imagine? v2
Soren Iverson is a product designer who creates absurd versions of the apps we interact with on a daily basis. And you get them in book form as well. Get the book

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Last week’s most clicked item:

The Measurement Trap
tl;dr Metrics are helpful but shouldn’t be the whole story. Great leaders look beyond numbers to include what can’t be easily measured, for a balanced, long-term approach to success. Link

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🎧 Podcast of the week

If you like this episode, make sure to subscribe to the podcast. Or discover other podcasts via the Experimental Mind curated podcast feed.

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🚀 Job opportunities

Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:

• Senior Product Manager, Measurement at LaunchDarkly (San Francisco, USA)

• Product Manager – UX/CRO at Inspirion Commerce Group (Croatia)

• CRO Consultant at REO (USA or Canada)

• CRO specialist at Voordeeluitjes (Amstelveen, Netherlands)

• Senior Strategy Consultant (Experimentation) at Creative CX (United Kingdom)

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📅 Upcoming events

A running list of upcoming events.

• 12 Nov: Dag van het gedrag (The Hague, NL)

• 13 Nov: Experimentation London Meetup (London, UK)

• 14 Nov: A/B Test Talks (New York, USA)

• 14 Nov: EXL Meetup (London, UK)

• 20 Nov: Experimentation Meetup (Berlin, Germany)

• 22-24 Nov: Conversion Hotel (Texel, Netherlands)
  Meet me there. Final batch of tickets now available.

• 22-25 Nov: Society for Judgement and Decision Making (New York, USA)

• 28 Nov: Asia Pacific Experimentation Summit (virtual)

• 2 Dec: Accelerating Innovation with A/B Testing (virtual)
  $500 discount for Experimental Mind readers

• 3 Dec: CRAP Talks BTN #1 - CRAPmas Spectacular! (Brighton, UK

• 10 Dec: Experimentation Elite (London, United Kingdom)

• 🆕16 & 18 Dec: Advanced Topics in Practical AB Testing (virtual)
  $100 discount for Experimental Mind readers

• 19-20 Dec: Conference on Field Experiments in Strategy (Fontainebleau, France)

Check out more experimentation conferences & events in 2024

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Have a great week — and keep experimenting.

Thanks, Kevin