Experimental Mind #240
Your weekly overview of interesting reads, events and jobs for the experimental mind.
Hi folks!
In today’s edition: 6 articles, 5 new jobs events and three fresh events. Enjoy.
➡️ CRO Case Studies: How to Do Them Well & Without Backlash
Well-presented case studies move the industry forward. Experts like Deborah O'Malley (GuessTheTest), Simon Girardin (Conversion Advocates), Carlos Trujillo (Speero) and Claire More (eNavi) share how to create and publsih the ultimate case study.
Signup for webinar organised by Convert
Thanks to Convert, Sitespect, Zoho PageSense and Eppo for their support.
🔎 Interesting things you might have missed
A Culture of Good Decision-Making (Part 2)
In part 1 of this article series Itamar Gilad discussed the principles high-performing companies use to accelerate and improve the quality of their decisions. In this follow-up article he shares some specific techniques to do the same. Link
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The Product-Market Fit Scale
Everyone aims for product-market fit. But, how do you know if you are on track to get there? Listen for the right signals, says Jeroen Coelen. Link
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Experimenters with high relative growth on LinkedIn in Q3 2024
I created this list of a list of fast growing experimentation experts on LinkedIn. Link
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A guide to passing the A/B test interview question in tech companies
Product analytics and data scientist interviews at tech companies often include an A/B testing component. Someone wrote this framework on r/datascience on how to answer A/B testing interview questions. Looks solid. Link
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Unlocking Long-Term Insights
Meta-analysis canbe a powerful tool to synthesise findings from multiple experiments and uncover deeper, more meaningful patterns in your tests. This article describes how BBC Studios it is using it. Link
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[Paper] Who’s Afraid of Policy Experiments?
Policy experiments are not very common. Is the lack of appreciation for policy experiments among voters the reason for this? No, based on a survey among Dutch voters. Link
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Last week’s most clicked item:
Bol started sharing live A/B tests
The largest ecommerce website in The Netherlands, Bol, started sharing which A/B tests are currently live. Probably to give more visibility to their many partners. Currently only one test live, can’t believe that’s correct. Link (Dutch)
🎧 Podcast of the week
Hearing Els Aerts sharing her knowledge and wisdom about user research is always a treat.
If you like this episode, make sure to subscribe to the podcast. Or discover other podcasts via the Experimental Mind curated podcast feed.
🚀 Job opportunities
Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:
Senior Manager, Digital Experience Optimization at WGU (Salt Lake City, USA)
Analyst, Experimentation at Warner Bros Discovery (USA)
Web Optimisation Lead at Allianz (Datchet, United Kingdom)
Optimisation Executive – Experimentation at Channel 4 (London, United Kingdom)
Head of Ecommerce Growth and CRO at Foxelli Group (Lithuania)
📅 Upcoming events
A running list of upcoming events.
🆕30 Oct: CRO Case Studies: How to Do Them Well & Without Backlash (virtual)
7 Nov: DDMA Experimentation Heroes (Amsterdam, NL)
7 Nov: Best In Test ceremony (virtual)
12 Nov: Dag van het gedrag (The Hague, NL)
13 Nov: Experimentation London Meetup (London, UK)
🆕14 Nov: A/B Test Talks (New York, USA)
22-24 Nov: Conversion Hotel (Texel, Netherlands)
Meet me there. Final batch of tickets now available.22-25 Nov: Society for Judgement and Decision Making (New York, USA)
28 Nov: Asia Pacific Experimentation Summit (virtual)
2 Dec: Accelerating Innovation with A/B Testing (virtual)
$500 discount for Experimental Mind readers10 Dec: Experimentation Elite (London, United Kingdom)
🆕19-20 Dec: Conference on Field Experiments in Strategy (Fontainebleau, France)
Check out more experimentation conferences & events in 2024
💬 Quote to think about
"Every idea is a hypothesis that needs to be tested, not a plan to be executed."
— Marc Randolph (co-founder and former CEO of Netflix)
😃 Something that made me smile
The ‘7 Deadly Sins of Data-Driven Marketing’ by Tom Fishburne.
📣 How was this edition?
Let me know:
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Read what others are saying and add your own.
Have a great week — and keep experimenting.
Thanks, Kevin