Experimental Mind #239
Your weekly overview of interesting reads, events and jobs for the experimental mind.
Hi folks!
Another round of the latest things I came across I found useful. Including 5 artices, 1 podcast, 5 new jobs and 3 new events.
➡️ 10 best practices for landing page optimization
Whether you're capturing leads or promoting a product, landing pages play a crucial role in your campaign's success. Zoho shares 10 areas where to start optimizing.
Link to article from Zoho PageSense
Thanks to Convert, Sitespect, Zoho PageSense and Eppo for their support.
❔Question of the week
I’ve asked something similar before, but let’s settle this once and for all. How many of you are on team slash, dash, or nothing at all? Vote on this LinkedIn poll.
🔎 Interesting things you might have missed
AI Can (Mostly) Outperform Human CEOs
Research published in HBR suggests AI can (quickly?) outperfrom CEOs: “it can significantly improve the strategic planning process and help prevent costly mistakes.” We do need human oversight. H/T Johann Van Tonder
Link to article
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Using Observed Power in Online A/B Tests
Georgi Georgiev explains why it does not make sense to report the observed power of an experiment: “observed power will almost surely label a test as either underpowered or overpowered, without any reference to it’s actual qualities.”
Link to article
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Bol started sharing live A/B tests
The largest ecommerce website in The Netherlands, Bol, started sharing which A/B tests are currently live. Probably to give more visibility to their many partners. Currently only one test live, can’t believe that’s correct.
Link to article (Dutch)
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Best Tests awards
Deborah O’Malley from GuessTheTest is organising the 1st annual testing awards ceremony for the Best Tests. There is no submission fee, and you can submit as many tests as you'd like.
Submit your test here
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No hello
Please don't say just hello in chat.
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Last week’s most clicked item:
Predictive heatmaps with Microsoft Clarity
You can now get free AI-powered insights with MS Clarity. Give it an url and it will show you “how a typical user will interact with your site”.
Link to article
🎧 Podcast of the week
Ryan Lucht talks with Che Sharma and Sven Schmidt about the differences between A/B Tests and Multi-Armed Bandits. Good discussion about where each method shines.
If you like this episode, make sure to subscribe to the podcast. Or discover other podcasts via the Experimental Mind curated podcast feed.
💬 People Moves
These people (recently) changed their role: Wing Yee Tang, Rommil Santiago, Greg Dale, Luke Frake, Nino van Tour, Henrik Bylund, Annette Rowson and Victor Popov.
See all People Moves and where they are now
🚀 Job opportunities
Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:
Digital Experience Experimentation Analyst at Norwegian Cruise Line (USA)
Data Scientist III – Revenue Optimization Analytics – Experimentation at Expedia Group (Madrid, Spain)
Director of Experimentation & Measurement at Booking.com (Amsterdam, Netherlands)
Conversion Rate Optimization (CRO) Analyst at Filson (Seattle, USA)
Senior Analyst – Experimentation at News Corp (Australia)
📅 Upcoming events
A running list of upcoming events.
15 Oct: CRO Belgium meetup ft. Erin Weigel and Joey Kant (Ghent, Belgium)
17 Oct: Conversion Jam (Stockholm, Sweden)
18 Oct: Monetate Elevate (London, UK)
18-19 Oct: CODE@MIT (Boston, USA)
7 Nov: DDMA Experimentation Heroes (Amsterdam, NL)
🆕7 Nov: Best In Test ceremony (virtual)
🆕13 Nov: Experimentation London Meetup (London, UK)
12 Nov: Dag van het gedrag (The Hague, NL)
22-24 Nov: Conversion Hotel (Texel, Netherlands)
Meet me there. Final batch of tickets now available.22-25 Nov: Society for Judgement and Decision Making (New York, USA)
28 Nov: Asia Pacific Experimentation Summit (virtual)
2 Dec: Accelerating Innovation with A/B Testing (virtual)
$500 discount for Experimental Mind readers🆕10 Dec: Experimentation Elite (London, United Kingdom)
Check out more experimentation conferences & events in 2024
💬 Quote to think about
Absence of evidence is not evidence of absence.
— Carl Sagan
😃 Something that made me smile
📣 How was this edition?
and you are enjoying this newsletter, I would love to read a short testimonial from you.
Read what others are saying and add your own.
Have a great week — and keep experimenting.
Thanks, Kevin