Experimental Mind #238

Your weekly overview of interesting reads, events and jobs for the experimental mind.

Oct 07, 2024

Hi folks!

Another newsletter with some good articles and a podcast. And of course, the latest jobs and events. Plus a quote and something that made me smile. Enjoy.

➡️ 6 ways to improve your experimentation program management
What are the best ways to revamp your testing efforts and prepare for experimentation that is purposeful and aligned with your business objectives? Sitespect shares six key strategies to help expand and improve your program.
Link to article from Sitespect

Thanks to Convert, Sitespect, Zoho PageSense and Eppo for their support.

🔎 Interesting things you might have missed

Making Uber’s ExperimentEvaluation Engine 100x Faster
A detailed description of how the Uber team made their experiment evaluation component perform much faster.
Link to article

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Predictive heatmaps with Microsoft Clarity
You can now get free AI-powered insights with MS Clarity. Give it an url and it will show you “how a typical user will interact with your site”.
Link to article

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Collaboration isn’t democracy
Brainstorming is nice, but in the end we have to act and take a decision in some direction. ”Someone has to make a decision. Collaborative teams need a decision maker – a designated individual whose job it is to decide how the team will move forward from its current position.”
Link to article

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Scoping and Shaping For Success
I am a big fan of the John Cutler’s thinking and work. He just released this little free book about setting and reaching goals. It’s written in his notable style: a collection of experiments, ideas and exercises.
Link to article

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Do 9 out of 10 startups really fail?
You might recognize this statistic. But is it correct? Jeroen Coelen did some digging.
Link to article

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Last week’s most clicked item:

A Culture of Good Decision-Making
Some organisations are able to make good decisions fast and at scale. Itamar Gilad shares the most important principles these companies use so you can use them too.
Link to article

🎧 Podcast of the week

This episode resonated with me. Particularly the idea of being a gardener instead of a builder. As a PM for experimenation (and probably for every platform PM) it is a powerful lens to look through.

If you like this episode, make sure to subscribe to Lenny’s Podcast. Or discover other podcasts via the Experimental Mind curated podcast feed.

🚀 Job opportunities

Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:

Digital Experience Experimentation Analyst at Norwegian Cruise Line (USA)
Junior CRO Specialist at 23 Broadway (Sofia, Bulgaria)
Data Scientist / Senior Data Scientist, Analytics at DoorDash (USA)
Experimentation Consultant at Conversion (Vancouver, Canada)
Senior Strategy Consultant (Experimentation) at Creative CX (UK)

Did you recently found a job? Apply for one of those free gift cards for job finders.

📅 Upcoming events

A running list of upcoming events.

9 Oct: Advanced Topics in Practical A/B Testing (Austin, USA)
🆕10 Oct: Experiment with Everything (London, UK)
10-11 Oct: Experimentation Live + Unite (Austin, USA)
15 Oct: CRO Belgium meetup ft. Erin Weigel and Joey Kant (Ghent, Belgium)
17 Oct: Conversion Jam (Stockholm, Sweden)
18 Oct: Monetate Elevate (London, UK)
18-19 Oct: CODE@MIT (Boston, USA)
7 Nov: DDMA Experimentation Heroes (Amsterdam, NL)
🆕12 Nov: Dag van het gedrag (The Hague, NL)
22-24 Nov: Conversion Hotel (Texel, Netherlands)
Meet me there. Final batch of tickets now available.
22-25 Nov: Society for Judgement and Decision Making (New York, USA)
28 Nov: Asia Pacific Experimentation Summit (virtual)
2 Dec: Accelerating Innovation with A/B Testing (virtual)
$500 discount for Experimental Mind readers

Check out more experimentation conferences & events in 2024

💬 Quote to think about

Just because you can test it, doesn’t mean you test it. — David Bland

😃 Something that made me smile

Check out this cool interactive feature from NASA Landsat! You can enter your name and see it written using satellite imagery. Every time you refresh, new images are used for each letter, creating a unique combination. Try it.