Experimental Mind #237
Your weekly overview of interesting reads, events and jobs for the experimental mind.
Hi folks!
In this edition: some good articles I recently read + new job posts, an interview with Niklas Bräutigam, one podcast, three new events and something that made me smile.
Oh and the first applications for a free gift card for new job finders are coming in.
➡️ What to Look For in an Experimentation Platform (Beyond Features)
How to evaluate experimentation tools and to assess how well each vendor and solution fits your context, needs, and goals. Avoid creating a laundry list of features that will not be used.
Link to article from Eppo
Thanks to Convert, Sitespect, Zoho PageSense and Eppo for their support.
🔎 Interesting things you might have missed
A Culture of Good Decision-Making
Some organisations are able to make good decisions fast and at scale. Itamar Gilad shares the most important principles these companies use so you can use them too.
Link to article
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Global Experimentation Measurement (GEM) day
It’s (almost) the start of a new quarter, that means another GEM day. As you might remember I collected a bunch of LinkedIn follower stats. You can make sure to get on the updated list by filling in this form. Important: make sure to do this somewhere on Tuesday October 1st (not later).
Link to form
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Name Guesser
I had some fun with this app. My nationality was not correctly guessed. Can they guess your nationality and gender from your name?
Link to app
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Last week’s most clicked item:
Analysing Tech Layoffs
Bhavik Patel analysed the data from layoffs.fyi and was able to conclude which function in tech has been hit hardest in the layoffs.
Link to article
🎧 Podcast of the week
André Morys and Shiva talk about how to prevent burnout when working in our industry. André thinks it has a lot to do with our desire to ‘find the truth’.
If you like this episode, make sure to subscribe to the From A to B podcast. Or discover other podcasts via the Experimental Mind curated podcast feed.
💬 My Experimentation Career Journey
Today’s interview is with Niklas Bräutigam shares his journey. He is CRO Manager at C&A and also co-founder of Conversion Stash.
… it will become increasingly challenging for large companies to remain competitive if experimentation is not a fundamental part of the company’s product development and culture. — Niklas Bräutigam
Read the full interview with Niklas
🚀 Job opportunities
Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:
Digital Experience Experimentation Analyst at Norwegian Cruise Line (USA)
Junior CRO Specialist at 23 Broadway (Sofia, Bulgaria)
Senior Data Scientist – Product and Experimentation at Xometry (Buenos Aires, Argentina)
Marketing Optimization and CRO Analyst at Colibri Group (USA)
Senior Strategy Consultant (Experimentation) at Creative CX (UK)
Recently found a job in experimentation? You can get a a free gift card!
📅 Upcoming events
A running list of upcoming events.
🆕1 Oct: Global Experimentation Measurement (GEM) day (global, virtual)
9 Oct: Advanced Topics in Practical A/B Testing (Austin, USA)
10-11 Oct: Experimentation Live + Unite (Austin, USA)
🆕15 Oct: CRO Belgium meetup ft. Erin Weigel and Joey Kant (Ghent, Belgium)
17 Oct: Conversion Jam (Stockholm, Sweden)
18 Oct: Monetate Elevate (London, UK)
18-19 Oct: CODE@MIT (Boston, USA)
7 Nov: DDMA Experimentation Heroes (Amsterdam, NL)
22-24 Nov: Conversion Hotel (Texel, Netherlands)
Meet me there. Final batch of tickets now available.22-25 Nov: Society for Judgement and Decision Making (New York, USA)
28 Nov: Asia Pacific Experimentation Summit (virtual)
🆕2 Dec: Accelerating Innovation with A/B Testing (virtual)
$500 discount for Experimental Mind readers
Check out more experimentation conferences & events in 2024
😃 Something that made me smile
📣 How was this edition?
Let me know:
If you have made it to here and you are enjoying this newsletter, I would love to read a short testimonial from you.
Read what others are saying and add your own.
Have a great week — and keep experimenting.
Thanks, Kevin