Experimental Mind #232
Your weekly overview of interesting reads, events and jobs for the experimental mind.
Hi folks!
In today’s edition:
5 interesting things you might have missed
Podcast of the week: Nailing your CRO interview with Ben Labay
My Experimentation Career Journey with Mariem Mazlout
5 job opportunities
4 new upcoming events
Something that made me smile from Work Chronicles
Thanks to Convert, Sitespect and Zoho PageSense for their support.
🔎 Interesting things you might have missed
When “good design” isn’t actually better
Erin Weigel shares some “embarrassing stories” and design lessons she learned the hard way. Great teaser of what she has in store in her ‘Design for Impact’ book.
Link to article
____
Don't be naive when building an experimentation culture
During my trip to the NW of the USA I dropped by the Statsig office and had a chat with Yuzheng Sun, they guy behind the Pragmatic Data Scientists channel.
A comment from Oliver Palmer brought me to his channel and ‘first video in 17 years’.
____
A Practical Guide to Building an Experimentation Center of Excellence
According to Dave Albert from CRO Metrics: “… enduring success is wholly dependent on building a Center of Excellence around your experimentation practices.” He shares his thought on how to structure and measure success.
Link to article
____
Why PMs are best positioned to thrive in an AI world
If you are a Product Manager Lenny has some comforting thoughts about your future in a world with AI. You will thrive.
Link to article
____
Eppo announced $28M series B financing
CEO Che Sharma explains why experimentation is more important than ever, and why they raised another round of funding.
Link to article
💬 My Experimentation Career Journey
Today’s interview is with Mariem Mazlout, Lead Data Analyst at Vista and also my colleague.
Outside of work, I have fun experimenting with seeds. I like trying out different planting techniques, soil types, and growing conditions to see what makes my plants thrive. It’s pretty cool to see how tweaking little things can make a big difference in my garden. — Mariem Mazlout
Read the full interview with Mariem
🎧 Podcast of the week
If you like this episode, make sure to subscribe to the ‘From A to B’ podcast by Shiva. Or discover other podcasts via the Experimental Mind curated podcast feed.
🚀 Job opportunities
Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:
Sr. Manager, Marketing Measurement Science at General Motors (Multiple locations, USA)
Ecommerce CRO Manager at Mira (Warsaw, Poland)
Conversion Rate Optimisation (CRO) Executive at Russell & Bromley (London, United Kingdom)
Senior Software Engineer, Experimentation Platform at Liftoff (Remote, USA)
CRO Program Manager at Speero (Remote, USA)
📅 Upcoming events
A running list of upcoming events.
🆕28 Aug: Leave the CRO Echo Chamber (virtual)
29 Aug: Product Experimentation MeetUp (Barcelona, Spain)
5-6 Sep: Advances with Field Experiments (Chicago, USA)
7 Sep: MeasureCamp (Prague, Czechia)
7 Sep: MeasureCamp (Chicago, USA)
18-19 Sep: Nonprofit Innovation & Optimization (Indianapolis, USA)
21 Sep: MeasureCamp (London, United Kingdom)
23 Sep: Accelerating Innovation with A/B Testing (virtual)
$500 discount for Experimental Mind readers🆕24-26 Sep: ConvEx (virtual)
9 Oct: Advanced Topics in Practical A/B Testing (Austin, USA)
10-11 Oct: Experimentation Live + Unite (Austin, USA)
17 Oct: Conversion Jam (Stockholm, Sweden)
🆕18 Oct: Monetate Elevate (London, UK)
🆕18-19 Oct: CODE@MIT (Boston, USA)
Check out more experimentation conferences & events in 2024
😃 Something that made me smile
on Selective Storytelling:
📣 Testimonials
If you have made it to here and you are enjoying this newsletter, I would love to read a short testimonial from you.
Read what others are saying and add your own.
Have a great week — and keep experimenting.
Thanks, Kevin