Experimental Mind #230
Your weekly overview of interesting reads, events and jobs for the experimental mind.
Hi folks! Back to a regular edition of this newsletter with interesting links, jobs and events. And a peak into Ben Labay’s journey in experimentation.
➡️ Mobile app innovation: harnessing hybrid testing for success
Hybrid testing platforms offer a powerful solution for optimizing mobile apps. By leveraging the advanced capabilities of hybrid testing, such as feature implementation outside of major code releases, companies can experiment, refine, and align their mobile apps to user expectations for maximum impact and results.
Link to article from Sitespect
Thanks to Convert, Sitespect and Zoho PageSense for their support.
🔎 Interesting things you might have missed
89 A/B testing influencers you need to follow in 2024
And I’ve made the list this year. 😊
Link to article
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Hypothesis Testing explained
Yuzheng Sun explains this concept very well in four parts.
Link to article
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A/B Testing Complex Features
How the team at De Bijenkorf is navigating challenges and maximizing insights when tetsing complext features.
Link to article
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Get AI powered A/B testing ideas for your website
Interesting concept by the Growthbook team: WebLens. “… an AI-powered tool to fuel your ideas for A/B testing and website optimization. Using large language models (LLMs) and optimization best practices, WebLens crafts hypotheses to boost user engagement and improve website performance.” See a short demo here:
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“A/B testing is not for startups”
I don’t agree with this. You can have a convinction AND validate your implementation. These are two things that are not at odds with each other. Of course, you do need to have some traffic volume.
Link to article
💬 My Experimentation Career Journey: Ben Labay
Today’s interview is with Ben Labay, CEO of Speero, an agency and consultancy that focuses on scaling testing and experimentation programs.
Agency life is a great place to learn. Start out doing data work for an agency, train in data processing tools, AI, statistics etc to get a solid foundation in these hard skills. In parallel the agency life will teach a ton of soft skills related to client relationship management and working in different types of teams. — Ben Labay
Read the full interview with Ben
🚀 Job opportunities
Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:
Analyst, Website and Experimentation Analytics at Fanatics (Jacksonville, USA)
CRO & Digital Analytics Expert at Tangity (Milan, Italy)
Senior Product Manager, AI Experimentation Platform at Algolia (London, United Kingdom)
Senior Manager – Experimentation & Development at LEGO (Billund or Copenhagen, Denmark)
Senior Data Scientist – Experimentation team at Booking.com (Amsterdam, Netherlands)
📅 Upcoming events
A running list of upcoming events.
7 Sep: MeasureCamp (Czech Republic)
17-19 Sep: Nonprofit Innovation & Optimization (USA)
21 Sep: MeasureCamp (London, United Kingdom)
23 Sep: Accelerating Innovation with A/B Testing (virtual)
$500 discount for Experimental Mind readers🆕9 Oct: Advanced Topics in Practical A/B Testing (Austin, USA)
🆕10-11 Oct: Experimentation Live + Unite (Austin, USA)
🆕17 Oct: Conversion Jam (Stockholm, Sweden)
Check out more experimentation conferences & events in 2024
💬 Quote to think about
Everyone's running experiments, but only some of them have control groups and randomization. — Sean J. Taylor
😃 Something that made me smile
📣 Testimonials
If you have made it to here and you are enjoying this newsletter, I would love to read a short testimonial from you.
Read what others are saying and add your own.
Have a great week — and keep experimenting.
Thanks, Kevin