Experimental Mind #221
Your weekly overview of interesting reads, events and jobs for the experimental mind.
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Enjoy the list of interesting articles and check out the list of updated events and jobs. Last but not least, Anastasia Shvedova shares here experimentation career journey.
➡️ Data to insight: use quant, qual & heatmaps for stronger test hypotheses
By layering quantitative, qualitative, and visual data, you can paint a richer, more actionable picture of user behavior that reveals what users are doing, why they’re doing it, and how you can improve their experience.
Link to article from Convert
Thanks to Convert, Sitespect, Exatom and Zoho PageSense for their support.
🔎 Interesting things you might have missed
Lies, damn lies and metrics
Tom Kerwin explains how a company’s NPS once score dropped 30% overnight. And what this means for using metrics are measurements.
Link to article
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Trustworthy A/B Testing Patterns
Ronny Kohavi proposes to create a corpus of reliable patterns for websites and mobile applications that replicate with high probability. Review and chip in.
Link to article
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[Book] Behavioral Science for Development
Expert insights on how to apply behavioral science in the development sector
Get a free copy
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Oda’s online experimentation journey: Lessons learned and best practices
Xavier Gumara Rigol has a nice overview of the experimentation journey at Oda including five takeaways they’ve learned along the way.
Link to article
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[Dutch] Tijdelijke experimentenwet nieuws stembiljetten
Bij de verkiezen voor het Europees Parlement is in vijf gemeenten getest met een veel kleiner stembiljet. In 2022 is hiervoor al een speciale experimentenwet voor aangenomen.
Link
💬 My Experimentation Career Journey
Today’s interview is with Anastasia Shvedova. Anastasia is a Senior Consultant at konversionsKRAFT. And she will be presenting at the growth marketing SUMMIT in Frankfurt am Main, later this month.
I think it is important to show what you stand for and what mindset you have, because I believe that experimentation is to a high extent about the mindset.
— Anastasia Shvedova
Read the full interview with Anastasia
🚀 Job opportunities
Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:
Staff Engineer – Experimentation Platform at Geico (Chevy Chase, USA)
Product Manager, Data Science at Haus (San Francisco, USA)
UX Analyst and CRO Specialist at Golden Goose (Milano, Italy)
Senior Data Scientist – Website Experimentation & Growth at Intercom (London, United Kingdom)
CRO Manager at Firstleaf (USA)
Experimentation Jobs has been shortlisted for an Experimentation Elite Award + nominated for the Experimentation Culture Award.🎉
📅 Upcoming events
A running list of upcoming events.
🆕10 Jun: Changing Behaviour By Designing Intelligent Adaptive Interventions, guest lecture by Joseph Jay Williams (virtual)
11-12 Jun: Experimentation Elite (Birmingham, United Kingdom)
🎁Use code ’EXPJOBS10‘ to get 10% off12 Jun: A/B Test Talks with Statsig (Berlin, Germany)
🆕13 Jun: A/B Test Talks with Statsig (London, UK)
🆕13 Jun: Society for Judgement and Decision Making (virtual)
15 Jun: MeasureCamp (Paris, France)
19 Jun: Growth Marketing SUMMIT (Frankfurt am Main, Germany)
🎁Use code ’experimental-mind
‘ to get 10% off and let’s meet there.24 Jun: Accelerating Innovation with A/B Testing with Ronny Kohavi (virtual)
🎁Get 500 dollar off:$1,999$1,499 USD🆕5 Jul: Nudgestock (virtual)
Full list of experimentation conferences & events in 2024
👋 On June 19th I’ll be attending growth marketing SUMMIT, Europe's premier real life conference for digital growth, experimentation and optimization in Frankfurt, Germany. Use code ’experimental-mind
‘ to get 10% off and let’s meet there.
📣 Testimonials
If you have made it to here and you are enjoying this newsletter, I would love to read a short testimonial from you.
Read what others are saying and add your own.
Have a great week — and keep experimenting.
Thanks, Kevin