Experimental Mind #219

Your weekly overview of interesting reads, events and jobs for the experimental mind.

May 27, 2024

Hi folks! Next month will be conference month. With ten events on the calendar there is enough to pick from. I’ll be in Frankfurt at the Growth Marketing Summit on June 19th. Hope to see you there.

In this week’s edition: a chat with Dean Eckles, how Netflix cracked down on password sharing, career advice from Edin Bidani, new job opportunities and something that made me smile.

Let’s go.

➡️ Smart tooltips for web form optimisation
Smart tooltips are brief microcopy messages beside fields, personalised to users’ actions. These campaigns can nudge users toward form completion.
Link to the article from Exatom

Thanks to Convert, Sitespect, Exatom and Zoho PageSense for their support.

🔎 Interesting things you might have missed

Chat with Dean Eckles
Sven Schmit, Head of Statistics Engineering at Eppo, sat down with Dean Eckles, Associate Professor of Marketing at MIT and former Meta and Twitter scientist. A nice discussion many things around experimentation.

____

Netflix’s password sharing crackdown
Tested two methods to shake freeloaders. One where you would pay per household (Reed Hasting’s favourite) and one where you can add new users for an additional fee. Netflix tested these strategies in different countries in Latin America.
Link to article

____

Tip of the week: Paywall Reader
With this tool you can find alternative access to publicly available information otherwise only available behind paywalls. Like the article above.
Link

💬 My Experimentation Career Journey

Today’s interview is with Eden Bidani. Eden is the founder and Head of Strategy & Copy at CAPE agency.

You need to stay focused on results, not on wishful thinking. Because while something might sound good on paper, that doesn’t mean it will translate to a better user experience or better result when it’s deployed in an experiment.
— Eden Bidani

Read the full interview with Eden

🚀 Job opportunities

Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:

CRO Specialist at Sofautor (Germany/Global)
Data Scientist II – Marketplace (Experimentation) at Booking.com (Amsterdam, Netherlands)
Full stack engineer – Experimentation Platform at On (Berlin or Zurich)
CRO Specialist at Prosana (Remote)
Data Scientist – Experimentation at Traveloka (Jakarta, Indonesia)

Experimentation Jobs has been shortlisted for an Experimentation Elite Award + nominated for the Experimentation Culture Award.🎉

📅 Upcoming events

A running list of upcoming events.

4 Jun: CRO Belgium (Ghent, Belgium)
4-7 Jun: Marketing Analytics Summit (Phoenix, USA)
6 Jun: Women in Experimentation Summit (virtual)
6 Jun: Digital Marketing Live (Amsterdam, Netherlands)
6-7 Jun: NeuroPsychoEconomics (Milan, Italy)
8 Jun: MeasureCamp (Copenhagen, Denmark)
🎁11-12 Jun: Experimentation Elite (Birmingham, United Kingdom)
Use code ’EXPJOBS10‘ to get 10% off
🆕 12 Jun: A/B Test Talks with Statsig (Berlin, Germany)
15 Jun: MeasureCamp (Paris, France)
🎁19 Jun: Growth Marketing SUMMIT (Frankfurt am Main)

Full list of experimentation conferences & events in 2024

👋 On June 19th I’ll be attending growth marketing SUMMIT, Europe's premier real life conference for digital growth, experimentation and optimization in Frankfurt, Germany. Use code ’experimental-mind‘ to get 10% off and let’s meet there.