Experimental Mind #217

Your weekly overview of interesting reads, events and jobs for the experimental mind.

May 13, 2024

Hi folks! This week I have five articles, five jobs and one new event. Let’s go.

➡️5 Areas to Leverage AI in Your A/B Testing & Experimentation Process
SiteSpect lists five key areas where AI can be a game-changer, helping you boost your A/B testing efforts. From idea generation to analysing results.
Link to the article from SiteSpect

Thanks to Convert, Sitespect, Exatom and Zoho PageSense for their support.

🔎 Interesting things you might have missed

Ask Me Anything
This Thursday I will be doing a fireside chat and AMA, hosted by Statsig.
Join us

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When risky assumptions don't work
Risky Assumptions (RAs), or falsifiable hypothesis, help you to prioritise the key uncertainties of your (startup) idea that have high impact on your business model. But they work better in some areas than others, explains Jeroen Coelen.
Link to article

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CRO Belgium event
Belgium was lacking a CRO event. So the people behind AGConsult created it. June 4th is the first edition with Shanelle Mullin (Experimentation at Shopify) on stage.
Link to article

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Films and TV shows for PMs and Data Analysts
Whenever Bhavik Patel is feeling uninspired he turns to “the magic of cinema and television to help reignite the flame of passion I feel for my work”. Great list of things to watch for PMs and data people, including Moneyball, The Big Short and 27 others.
Link to the list on IMDb

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The most common 4-digit pin numbers
3.4 million data points visualized from several data breaches.
See visualisation

💬 My Experimentation Career Journey

While I’m preparing a fresh career interview, I encourage you to read one of the previous 41 interviews! Find them all here

🚀 Job opportunities

Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:

Senior Product Analyst – Experimentation at Zalando (Berlin, Germany)
Ecommerce CRO (Conversion Rate Optimization) at TechnoGym (Cesena, Italy)
Senior Conversion Rate Optimization (CRO) Specialist at Capslock (Remote)
Conversion Rate Optimization (CRO) Manager at WinTech (Remote)
Senior Experimentation Lead, Product at Splice (USA)

📅 Upcoming events

A running list of upcoming events.

13-17 May: CRO trends that need to go away (virtual)
👋16 May: Fireside Chat + AMA with Kevin Anderson (that’s me) (virtual)
15-17 May: Measuring Behavior (Aberdeen, United Kingdom)
23 May: Experimentation Culture Awards (virtual)
25 May: MeasureCamp (Madrid, Spain)
🆕4 Jun: CRO Belgium (Ghent, Belgium)
4-7 Jun: Marketing Analytics Summit (Phoenix, USA)
6 Jun: Women in Experimentation Summit (virtual)
6 Jun: Digital Marketing Live (Amsterdam, Netherlands)
6-7 Jun: NeuroPsychoEconomics (Milan, Italy)
8 Jun: MeasureCamp (Copenhagen, Denmark)
🎁11-12 Jun: Experimentation Elite (Birmingham, United Kingdom)
Use code ’EXPJOBS10‘ to get 10% off
15 Jun: MeasureCamp (Paris, France)
🎁19 Jun: Growth Marketing SUMMIT (Frankfurt am Main)

Full list of experimentation conferences & events in 2024

👋 On June 19th I’ll be attending growth marketing SUMMIT, Europe's premier real life conference for digital growth, experimentation and optimization in Frankfurt, Germany. Use code ’experimental-mind‘ to get 10% off and let’s meet there.