Experimental Mind #215

Your weekly overview of interesting reads, events and jobs for the experimental mind.

Apr 29, 2024

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Now let’s explore this week’s articles, jobs and events.

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🔎 Interesting things you might have missed

How to break down a hypothesis for easier testing?
Jeff Gothelf walks us through how to break down a big hypothesis into testable components. If you ever feel stuck give this a try and I’m sure you can move forward in your discovery and delivery process.
Link to article

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The science of price experiments at Amazon
With the Amazon Pricing Labs tool Amazon can conduct a range of online A/B experiments to evaluate new pricing policies. But their requirement that at any given time, all customers see the same prices for the same products complicates the experimental design. In this article some solutions are shared.
Link to article

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Experiment Nation’s 2024 CRO salary report
Benchmark your salary and get the break down by country, job titles, minority statuses, and gender.
Link to article

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The data-driven toolbox is more than just a hammer
Not everything has to (or can) be an A/B test. Val Kroll provides some thought questions to identify the right tool for the analysis job.
Link to article

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What is an experiment led organization?
Some ideas from David Bland about experiment led organisations do to get to a repeatable system for experimentation.
Link to article

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WISE: Skyscanner’s Bayesian experimentation library and decision engine
Article describing Skyscanner’s statistics library helping people to make the right decision based on experiment results.
Link to article

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🎧 Podcast tip of the week
‘Do You Need an Experimentation Therapist?’ with Chris Gibbins on the nohack.show

Also added to the Experimental Mind curated podcast feed.

💬 My Experimentation Career Journey

Today’s interview is with Charlee-Mai McKane, Associate Consultant at experimentation agency Conversion.

My biggest success in understanding my own mental health was building strategies and experimenting on which worked best, before I found my absolute must-dos in order to keep my mental health in top shape. — Charlee-Mai McKane

Read the full interview with Charlee-Mai

🚀 Job opportunities

Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:

Staff / Sr. Staff Data Scientist, CX Product (Experimentation and Decision Science) at Coupang (Seoul, South Korea)
Senior Data Engineer, Experimentation Platform at Reddit (USA)
Growth Engineer at Coast (New York, USA)
Data & Business Analyst – A/B-Testing at KonversionsKraft (Germany)
Senior Product Manager at Optimizely (Amsterdam, Netherlands)

📅 Upcoming events

A running list of upcoming events.

7 May: ConversATion (Milan, Italy)
13-17 May: CRO trends that need to go away (virtual)
15-17 May: Measuring Behavior (Aberdeen, United Kingdom)
23 May: Experimentation Culture Awards (virtual)
25 May: MeasureCamp (Madrid, Spain)
4-7 Jun: Marketing Analytics Summit (Phoenix, USA)
6 Jun: Women in Experimentation Summit (virtual)
6 Jun: Digital Marketing Live (Amsterdam, Netherlands)
6-7 Jun: NeuroPsychoEconomics (Milan, Italy)
8 Jun: MeasureCamp (Copenhagen, Denmark)
11-12 Jun: Experimentation Elite (Birmingham, United Kingdom)
15 Jun: MeasureCamp (Paris, France)
🎁19 Jun: Growth Marketing SUMMIT (Frankfurt am Main)

Full list of experimentation conferences & events in 2024

👋 On June 19th I’ll be attending growth marketing SUMMIT, Europe's premier real life conference for digital growth, experimentation and optimization in Frankfurt, Germany. Use code ’experimental-mind‘ to get 10% off and let’s meet there.