Experimental Mind #214
Your weekly overview of interesting reads, events and jobs for the experimental mind.
Hi folks!
Today’s edition contains articles about optimising forms, Rumfeld’s Matrix, A/A testing, visualising user journeys, and more. Enjoy!
➡️ The webform optimisation pyramid
You probably know Maslow’s Hierarchy of Needs. Needs lower down in the hierarchy must be satisfied before individuals can attend to needs higher up. You can use the same method when optimising forms and it helps to prioritise your efforts.
Link to article
Thanks to Convert, Sitespect, Exatom and Zoho PageSense for their support.
🔎 Interesting things you might have missed
Rumsfeld Matrix
You are probably familiar with Donald Rumsfeld’s matrix of information: known knowns, known unknowns, unknown knowns, and unknown unknowns. This article shows how you can use this matrix in your own decision making.
Link to article
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What are AA tests and why you should run heaps of them
A/A tests are a must have for making sure things work and provide a good baselines for planning an experiment. Well explained by Simon Jackson.
Link to article
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Representing non-linear journeys
Lisa Koeman came up with a cool way of visualising user journeys to analyse patterns.
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[Paper] Using experiments to persuade, not inform
Experiments can generate unbiased information. But some experimenters design experiments more to persuade decision-makers, according to this paper.
Read this paper
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OpenFeature
Came across this initiative (again). Not sure I’ve shared it earlier. This iniative will make your feature flagging setup vendor-agnostic. Why would you do that? ”Standardizing feature flags unifies tools and vendors behind a common interface, avoiding vendor lock-in at the code level.” Simply said: you can switch without the pain.
Learn more
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🎧 Podcast tip of the week
‘How I Tested’ with Janina Urbach (Hansgrohe) on how to develop a dog shower.
Listen
Also added to the Experimental Mind curated podcast feed.
💬 My Experimentation Career Journey
Today’s interview is with Daan van Vliet, just started as Senior Product Manager at Alleo (formerly YourCampus).
The great thing about this work and the mindset is that it is never completely finished and there is always room for improvement. So you keep learning.
— Daan van Vliet
Read the full interview with Daan
🚀 Job opportunities
Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:
Growth Analyst at Paired (United Kingdom)
Data Scientist, Product at Figma (Multiple locations, USA)
CRO Lead at New Balance (Amsterdam, Netherlands)
Senior Product Manager, Solution Experimentation at FedEx (USA)
Staff Data Scientist - Experimentation at Instacart (USA)
📅 Upcoming events
A running list of upcoming events.
23 Apr: CRAP Talks #25 (London, United Kingdom)
23-24 Apr: Conversion Rate Conference (virtual)
❌25 Apr: Conversion Talks (Madrid, Spain) SOLD OUT
🆕7 May: ConversATion (Milan, Italy)
13-17 May: CRO trends that need to go away (virtual)
15-17 May: Measuring Behavior (Aberdeen, United Kingdom)
23 May: Experimentation Culture Awards (virtual)
25 May: MeasureCamp (Madrid, Spain)
4-7 Jun: Marketing Analytics Summit (Phoenix, USA)
6 Jun: Women in Experimentation Summit (virtual)
6 Jun: Digital Marketing Live (Amsterdam, Netherlands)
6-7 Jun: NeuroPsychoEconomics (Milan, Italy)
8 Jun: MeasureCamp (Copenhagen, Denmark)
11-12 Jun: Experimentation Elite (Birmingham, United Kingdom)
15 Jun: MeasureCamp (Paris, France)
🎁19 Jun: Growth Marketing SUMMIT (Frankfurt am Main)
Full list of experimentation conferences & events in 2024
👋 On June 19th I’ll be attending growth marketing SUMMIT, Europe's premier real life conference for digital growth, experimentation and optimization in Frankfurt, Germany. Use code ’experimental-mind‘ to get 10% off and let’s meet there.
📣 Testimonials
If you have made it to here and you are enjoying this newsletter, I would love to read a short testimonial from you.
Read what others are saying and add your own.
Have a great week — and keep experimenting.
Thanks, Kevin