Decision Architecture

Your overview of interesting reads, events and jobs for the experimental mind: #210

Mar 25, 2024

Hi folks!

In this edition articles from Exatom, The Uncertainity Project, John Cutler, GetYourGuide, Spotify, Netflix and Shagun Aulakh shares here career journey in experimentation. Enjoy.

ps. The two free tickets to Emerce Conversion & Analytics are going to Emma de Vries and Jeske Boef from Nationale Nederlanden. Congratulations! For the people that did not win: there is a 15% discount.

➡️10 most seen problems that cause bad webforms
Poorly designed webforms can lead to a number of issues such as confusion, frustration, and ultimately a loss of conversions. A user that abandons an online form is simply a lost business opportunity. Designing an optimal webform is not that easy and many people struggle. What are the most common problems?
Read the full article here

Thanks to Convert, Sitespect and Exatom for their support.

🔎 Interesting things you might have missed

Patterns of Decision Architecture
Decision Architecture is the structure we design, as an organization, when we “decide how to decide”. In our organizations today, decision making relies on (mostly) implicit, ad-hoc practices and methods. The quality and speed of the decisions that result is… well, about what you’d expect from a loose approach. How can we set out to make our strategic decision making a little bit better?
Link to article

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How to learn and practice Product Management in a Feature Factory
Some actionable tips from John Cutler. (Someone I have been following since he wrote this one: 12 Signs You’re Working in a Feature Factory.)
Link to article

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Basemath: GetYourGuide's open-source solution for sequential testing
In part one of this two-part series, Senior Data Science Manager Alexander Weiss shares the methodology behind Basemath, input requirements, and how to put it into action. In part II Alexander discusses the theory.
Link to article

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Collaboration Fuels Efficient Experimentation
Article on how collaboration and administration works in Spotify’s Confidence experimentation platform.
Link to article

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Sequential A/B Testing at Netflix
Second blog post about Netflix’s sequential testing setup where they describe the methodology for testing count metrics.
Link to article

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and don’t forget …

Experimentation Culture Awards
The awards that promote a culture of experimentation globally. You have until March 31st to enter a case for yourself or someone else.
Submit a case

💬 My Experimentation Career Journey

Today’s interview is with Shagun Aulakh, currently Director in Product Management for American Express and her role is focused on building an Experimentation program.

… experimentation is an amazing area to join because it intersects all the most important elements of any organization: marketing, product, analytics, data science, design, engineering, and senior leaders, amongst others, and creates a compelling opportunity to challenge norms and innovate in a smart and diligent way. — Shagun Aulakh

Read the full interview with Shagun

🚀 Job opportunities

Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:

Lead Analyst at Vista (Bengaluru, India)
CRO Specialist at Nord Security (Vilnius, Lithuania)
Director, Analytics & Experimentation at Feeld (remote, United Kingdom)
Conversion Rate Optimization (CRO) Specialist at ConversionWise (remote, UK)
Principal Product Manager - Personalization at Catawiki (Amsterdam, Netherlands)

📅 Upcoming events

A running list of upcoming events.

🎁8 Apr: Accelerating Innovation with A/B Testing with Ronny Kohavi (virtual, ~~$1,999~~ $1,499 USD)
13 Apr: MeasureCamp (New York, USA)
🎁18 Apr: Emerce Conversion & Analytics (Amsterdam, NL). Get 15% off
20 Apr: MeasureCamp (Amsterdam, Netherlands)
13-17 May: CRO trends that need to go away (virtual)
15-17 May: Measuring Behavior (Aberdeen, Scotland)
🆕23 May: Experimentation Culture Awards (virtual)

Full list of experimentation conferences & events in 2024

👋 On June 19th I’ll be attending growth marketing SUMMIT, Europe's premier real life conference for digital growth, experimentation and optimization in Frankfurt, Germany. Use code ’experimental-mind‘ to get 10% off and let’s meet there.

Experimental Mind

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