De-stressing, Synthetic Users, Negative Tests ...
Your overview of interesting reads, events and jobs for the experimental mind.
Hi, welcome to a fresh Experimental Mind with the latest articles (I think) you should read. Plus: the latest job opportunities and events to attend.
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🔎 Interesting reads you might have missed
Booking.com sometimes gets a bad rap for stressing people out. Alex Charlton was so stressed he made the De-stressing Booking.com Chrome plugin. A plugin that takes away the alarming messages. Originally from 2019, but it is making a new round on the internet.
In a comment below that Hacker News post someone pointed out what David Heinemeijer Hansson from Basecamp said “We don't A/B test core values”.
The Spotify experimentation team wrote a post that can help in Choosing Sequential Testing Framework.
Speero is working on an overview of A/B testing tools.
Ton Wessling asks ‘Where did you create your (searchable) library of completed A/B tests?’ Many people seem to be using Airtable.
Dan Ariely decided to put ChatGPT to the test, and compare how it answers questions about psychology and life with the answers he came up with. You decide who wins.
Thinking of submitting a case to the Experimentation Culture Awards? Deadline is April 25th.
Someone tried out SyntheticUsers, so you don't have to. Conclusion: don’t do it.
I came across the Decide better together app. Simply answer a few simple questions to explore better ways to make group decisions.
Jeff Gothelf explains you can use experimental thinking for process experiments.
At Strava they often use The Negative Test:
… one of our favorite tools at Strava is the Negative Test — removing from the user experience, or purposefully making an experience worse, to understand the impact (both positive or negative) the thing you removed has. The Negative Test is an extremely useful experimentation tool that allows you to question assumptions that are already baked into your product, like whether your onboarding flow is actually that useful.
🚀 Job opportunities
Looking for a new challenge in experimentation? Find 110 experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week's featured roles:
🆕 CRO Specialist, Conversion Optimization at Merkle (Stockholm, Sweden)
🆕 Director, Content Discovery Experimentation at Warner Bros (New York)
🆕 Growth Product Manager at AssemblyAI (remote)
Senior Growth Marketer at Leaders for Climate Action (remote, Germany)
Online Conversie Specialist at De Bijenkorf (Amsterdam, Netherlands)
Are you hiring? Submit here
📅 Upcoming events
20 Apr: Emerce Conversion & Analytics (Amsterdam, Netherlands)
22 Apr: MeasureCamp (Amsterdam, Netherlands)
🆕15 Jun: Experimentation Culture Awards (virtual)
22 Jun: Growth Marketing SUMMIT (Frankfurt am Main)
use the code KEVIN50 to get 50 euro discount28 Jun: Experimentation Elite (London, UK)
See all experimentation related conferences & events 2023.
👍 Thanks for reading
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