Andrea Corvi: My Experimentation Career Journey
Experimental Mind #229 | Summer reflection
Hi folks!
I’m enjoying a couple of weeks off. During these week’s I will share some inspiring experimentation career stories. Next up is Andrea Corvi.
See you next week again with a regular newsletter.
➡️ 5 ways session recording makes your visitor-to-customer journey easier
In this blog, Zoho talks about session recording—a tool that not only tells you what's deterring your visitors from converting but also helps you understand why they behave in a certain way.
Link to article from Zoho PageSense
Thanks to Convert, Sitespect and Zoho PageSense for their support.
💬 My Experimentation Career Journey
Today’s interview is with Andrea Corvi. Andrea is Head of Experimentation at LiveScore Group. “I would recommend approaching the job as a scientific role. There's a wealth of knowledge to acquire across various areas, and while it can be daunting, it's incredibly eye-opening.”
What is your current experimentation role and what do you do?
Ciao! I'm Andrea, Italian-born and professionally developed in the UK. I have a background in Engineering and have been working in the CRO/Experimentation industry for about 8 years.
I'm currently the Head of Experimentation at LiveScore Group.
How did you enter the experimentation space? What was your first experimentation related role?
Like many others, I entered the Experimentation field by chance. During a company reorganization, I faced the choice of relocating to another country to keep my job. One of the available roles was a CRO position in the delivery team, which I accepted without fully understanding what it entailed.
In retrospect, I believe this choice was driven by my innate curiosity. I sensed that the diverse skill set required for the role and the ambiguity of the job description could prove to be an interesting career move for me.
How did you start to learn experimentation?
I'm aware that some definitions in this space can be controversial, so let me be specific: I consider experimentation a mindset. This trait is often inherent in a person and quite challenging to teach.
What I had to learn was how to make robust, data-driven decisions in digital products. I was relatively junior when I took on the role and had limited knowledge of delivery cycles, statistical significance, A/B testing tools, and so on. This expertise came with experience over the years, learning on the job and actively upskilling through web resources, conferences, and interactions with amazing people working in the same field.
How do you apply experimentation in your personal life?
A good example is my pizza dough and pizza oven settings. I started making my own pizza dough during lockdown and have been experimenting ever since. I've found a "winner" that serves as my current baseline, but I'm always trying to improve upon my current dough recipe.
What are you currently doing to keep up with the ever-changing industry?
Recently, I've started reading more scientific articles than in the past. This complements what I already learn from my network of colleagues and friends. Another activity …
Continue reading the full interview with Andrea
In the full interview you will also learn Andrea’s recommendations to someone who is looking to join the experimentation industry.
🚀 Job opportunities
Got inspired? Find 100+ open roles on ExperimentationJobs.com.
📣 Testimonials
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Have a great week — and keep experimenting.
Thanks, Kevin