Amazon's Product Model

Your overview of interesting reads, events and jobs for the experimental mind: #211

Apr 02, 2024

Hi folks!

Happy to share that Zoho PageSense joins as one of the partners of this newsletter:

Zoho PageSense is a conversion optimization and personalization platform that helps you optimize your website, personalize pages to suit your target audience, and boost overall conversion rate.
With features like Funnel Analysis, Heatmap, Session Recording, A/B Testing, and Personalization, you can precisely understand what works on your website, what causes drop-offs, and optimize it for better conversions. Learn more

➡️ 23 proven strategies to boost your website's conversion rate
Many businesses still struggle with converting visitors into customers. In this blog post Zoho PageSense shares 23 proven methods to help you improve your website's conversion rate.
Read the full article here

Thanks to Convert, Sitespect, Exatom and Zoho PageSense for their support.

🔎 Interesting things you might have missed

The Product Model at Amazon
Clear description of Amazon’s product model with plenty of examples by Marty Cagan.
Link to article

___

Strategic digital product management: qual+quant
Jan Bosch describes three phases companies go through when maturing around data driven decision making:

“When the organization matures and becomes aware of the limitations of data, it enters the third phase. Here, qualitative and quantitative data are combined to draw conclusions that are both mathematically solid and have a clear qualitative meaning in the context of the company.” Link to article

___

OKRs are bullshit
This article was shared with me by a colleague. I don’t think OKRs are bullshit, by the way. I do think we all have to keep a healthy skepticism towards (any) common business concepts, including OKRs. If you use this goal setting framwork, read this.
Link to article

💬 My Experimentation Career Journey

Today’s interview is with Emma de Vries, online marketer and CRO Specialist at Nationale-Nederlanden.

Growing in the field of experimentation is a priority for me. Staying connected with fellow CRO professionals is essential. So, feel free to reach out to me.

Read the full interview with Emma

🚀 Job opportunities

Find 100+ open roles on ExperimentationJobs.com. This week’s featured roles:

Senior Staff Applied Scientist - Causal inference & Experimentation at Uber (San Francisco, USA)
Conversion Rate Optimization (CRO) Specialist at ConversionWise (Remote, UK)
Senior Manager Media Experimentation Design at GoDaddy (Remote, India)
VP, Experimentation at Kinesso (New York, USA)
Lead Analyst at Vista (Bengaluru, India)

📅 Upcoming events

A running list of upcoming events.

🎁8 Apr: Accelerating Innovation with A/B Testing with Ronny Kohavi (virtual, ~~$1,999~~ $1,499 USD)
13 Apr: MeasureCamp (New York, USA)
🎁18 Apr: Emerce Conversion & Analytics (Amsterdam, NL). Get 15% off
20 Apr: MeasureCamp (Amsterdam, Netherlands)
🆕23-24 Apr: Conversion Rate Conference (virtual)
13-17 May: CRO trends that need to go away (virtual)
15-17 May: Measuring Behavior (Aberdeen, Scotland)
23 May: Experimentation Culture Awards (virtual)

Full list of experimentation conferences & events in 2024

👋 On June 19th I’ll be attending growth marketing SUMMIT, Europe's premier real life conference for digital growth, experimentation and optimization in Frankfurt, Germany. Use code ’experimental-mind‘ to get 10% off and let’s meet there.

😃 Something that made me smile

Statsig introduced a new feature: Promo Mode. Make those scorecards look good and secure that promotion.

Experimental Mind

Discussion about this post