Allowed to make mistakes
Your weekly overview of interesting reads, events and jobs for the experimental mind.
Hi, welcome to a new week and fresh Experimental Mind newsletter. In this week’s edition we have:
a couple of articles on the importance of learning and experimentation. It’s all about the safety of being allowed to make mistakes
over one hundred experimentation related jobs on the job board
6 events between now and end of April
and a big welcome to Convert
Enjoy and have a great week.
*Not sure how to write the perfect cover letter?
Recruiter Mimi VerLoren van Themaat has got you covered: “A strong cover letter can be essential to landing your dream tech job, and with a little bit of guidance, you can craft a letter that sets you apart from the competition.”
🔎 Interesting reads you might have missed
Have you used gamification in your experimentation program?
I would like to know your thoughts about it.
No velocity without speed
Everyone talks about about “failing fast” and “rapid iteration”, but so often teams forget that we do that for a reason: “… so that we can learn faster”. Article by Lukas Vermeer.
Why aren’t learning and experimentation corporate values?
Jeff Gothelf: “Most companies, and by default their leadership teams, have not created cultures where it’s safe for an executive to be wrong.”
Fallacy: ‘Experimentation has no role in product development’
Jan Bosch: ”When it comes to unknowable things, the only answer that we have is experimentation. We have to try it out in the hope that we learn what we need. The idea that some things can not be known before the start of product development and that require experimentation during product development or after we have shipped the product through DevOps style practices is alien to most companies that I am aware of.“
Google sets record straight: no Google Optimize in Google Analytics 4
In Google’s first announcement they mentioned they would be “investing in A/B testing in GA4”, but this actually means that they will allow other vendors to integrate with GA4.
No more cookie consent pop-ups ever again
Tool tip of the week: Super Agent. Set your preferences once and this plugin takes care of the rest. Free and works great.
🚀 Job opportunities
You can find over 100 experimentation related jobs on ExperimentationJobs.com. These jobs are from all over the world, on-site, fully remote or hybrid. Take a look and start pivoting your career.
This week's featured roles:
🆕 Senior Product Manager, Experimentation at Etsy (Mexico or remote)
🆕 CRO Strategist at Velux (Hørsholm, Denmark)
🆕 Senior Specialist, Conversion Rate Optimization at Washington Post (USA)
🆕 Marketing Experimentation Data Scientist at Apple (Austin, USA)
Sr. CRO Manager at IU Internationale Hochschule (remote or Hamburg, Germany)
Are you hiring? Submit here
📅 Upcoming events
New course ‘Accelerating Innovation with A/B Testing’ with Ronny Kohavi
Mid April a new cohort of Ronny’s popular course starts. This is a great opportunity to really go deep on experimentation and be able to interact with the leading expert in the field. Enroll via this link and get a $50 Amazon gift card.
6-8 Feb: Quantum Leap (Austin, USA & virtual)
11 Mar: MeasureCamp North America (online)
21 Mar: Conversionboost (Copenhagen, Denmark)
17 Apr: Accelerating Innovation with A/B Testing (virtual)
20 Apr: Emerce Conversion & Analytics (Amsterdam, Netherlands)
22 Apr: MeasureCamp (Amsterdam, Netherlands)
See all experimentation related conferences & events 2023.
💬 Quote of the week
“The more teams and other leaders see the success that embracing learning and experimentation can bring the likelier the chance for real change to occur and for corporate values to evolve.”
— Jeff Gothelf
😄 This made me smile
A new version of ‘The Dangerous Animals of Product Management’ by Productboard.
📞 You can ask me anything
Would you like to talk about an experimentation related topic or simply catch up? I have now hooked up my calendar to Cal.com which makes it really easy for you to schedule a call with me. There are only a couple of slots available.
👍 Thanks for reading
If you’re enjoying the Experimental Mind newsletter please share this email with a friend or colleague. Looking for inspiration how to best do that? Take a look at what others are saying. Have a great week — and keep experimenting.